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Radio Is the Worst Place To Listen To Music, Says Jay Z (qz.com) 203

An anonymous reader shares a Quartz report: In a candid interview between Frank Ocean and Jay Z that aired on Apple Music's Beats 1 radio station last week, the latter spent a good portion mourning the golden days of radio, where he got his own start in the 1990s as a hip-hop artist. Said Jay, about modern radio: "It's pretty much an advertisement model. You take these pop stations, they're reaching 18-34 young, white females. So they're playing music based on those tastes. And then they're taking those numbers and they're going to advertising agencies and people are paying numbers based on the audience that they have. So these places are not even based on music. Their playlist isn't based on music... A person like Bob Marley right now probably wouldn't play on a pop station. Which is crazy. It's not even about the DJ discovering what music is best. You know, music is music. The line's just been separated so much that we're lost at this point in time."
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Radio Is the Worst Place To Listen To Music, Says Jay Z

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  • by gti_guy ( 875684 ) on Tuesday February 28, 2017 @04:52PM (#53948607)
    I'm shocked, I tell you. Shocked!
  • by PeeAitchPee ( 712652 ) on Tuesday February 28, 2017 @04:54PM (#53948639)
    . . . of the shittiest, dumbest, least original music the world has ever seen. Seriously, fuck this guy. Why is this on Slashdot?
    • by jenningsthecat ( 1525947 ) on Tuesday February 28, 2017 @05:44PM (#53949147)

      Why is this on Slashdot?

      I dunno. Maybe because not enough people took 'a drink from the Firehose' and downmodded it?

      • The entire concept is stupid. Let's go to a news site to see what will get posted tomorrow and mod it up / down just so we can see that news a day after.

        The firehose isn't the answer. The question is how did this shit get past submission and through an editor.

      • by AmiMoJo ( 196126 )

        The other side of this problem is that not enough good stories get modded up. I've noticed that for some reason a lot of submissions get marked as spam. Don't know if it is a bug or just moderation abuse.

        There just isn't enough good stuff in the pipe, and after a while of randomly having something you put effort into preparing modded as spam you just stop posting.

    • Because Slashdot pretty much an advertisement model. You take these news aggregation sites, they're reaching 35+ old white males. So they're pushing out stories based on those tastes. And then they're taking those numbers and they're going to advertising agencies and people are paying numbers based on the audience that they have. So these places are not even based on tech news. The firehose isn't based on tech...

  • by dryriver ( 1010635 ) on Tuesday February 28, 2017 @04:57PM (#53948673)
    I don't listen to radio. I do watch MTV however. Almost all of the "hit songs" with "expensive music videos" rotating on MTV are simplistic compositions that are not the work of a "great artist". Music today is a far cry from the 20th Century - very manufactured, very simple, very made-for-money and very forgettable. Where are today's U2, Metallica, Pearl Jam and other great bands? Where are music albums with 10 tracks where 6 to 7 of those tracks are actually good? It seems to me that music has fallen victim to a "it has to make money from teens, it has to make money from teens, it has to make money from teens" mindset that produces only forgettable music tracks. Its the same thing that happened to movies - who in God's name needs to 30 same-feeling horror/comic book hero movies every year? The solution is simple - ALLOW GENUINE ARTISTS TO PRODUCE SOMETHING ACTUALLY GOOD. The rest is design-by-committee, made-for-quick-bucks trash that nobody will even remember in the 2020s. We had actually talented artists in the 20th Century. Now we have The Chainsmokers for music and film directors who can't pace a movie or frame a shot properly.
    • While the quality of music on radio may be worse than physical mediums, the importance of Radio is that it exposes people to new music and personalities. Not all are good, not all are bad so your appreciation varies. I was exposed to countless people and musicians because of Radio. Seems to me that this person has a vested interest in pushing a particular brand of medium, so expect their opinion to be self serving and with extreme bias.

      • I listen to the radio at work or when I'm driving short distances. I also sometimes listen to radio at home when I am doing something and want music as background. It is much better than flipping records or tapes all the time. Also, if I listened to a digital playlist, I would be really tempted to choose the next song myself and would end up spending more time choosing than working. I have noticed this when listening to music on my PC - I spend a minute choosing whet to listen to, then ~3 minutes listening

        • by Megane ( 129182 )
          I have a 1st-gen iPod Nano set to shuffle play for driving music. If I don't want to hear a particular song that day, I just hit skip.
      • by Megane ( 129182 )
        These days radio exposes people to corporate music that has been chosen by suits. The only music stations around here that I care to listen to at all are an oldies station that a few years ago changed their format from '50s and '60s to '70s and '80s (no new music there), and (rarely) a rock station that dates back to the '80s (mostly for the novelty of them having lasted so long). I get my new music via the internets.
    • I think what a lot of people are missing with this topic is that most (all?) of the people who actually care about music have long since migrated towards the internet for music discovery. What incentive do radio stations have to play music that music enthusiasts like if music enthusiasts can sort through the entire history of recorded music on the internet in significantly higher quality?

      The radio caters to people unwilling to use the internet to discover music, which should say quite a bit about the type

      • I don't look at the Internet alone for new music, I scan stations on drives and find things. Just like we did when I was a kid and had no internet. Using the internet for "discovery" means that you get someones recommendations based on your current taste or what's trending. That same principle occurs on the Radio, but if you scan you find new genres.

        • Using the internet for "discovery" means that you get someones recommendations based on your current taste

          This is true only if you use music-regurgitation services like Pandora. Don't use those, they're bad for your health. There are plenty of online radio stations that feature actual people making actual decisions about what to play.

      • by tepples ( 727027 )

        The radio caters to people unwilling to use the internet to discover music

        Such as those with no cellular data plan to discover music during drive time and no time to devote to discovering music at home.

    • Your post, in slightly more yellow-tone:
      https://youtu.be/pLqfXlIq6RE [youtu.be]

    • I think Jay-Z would argue you think there isn't good music for the problems he listed with radio, they go for MTV too. Specifically he's saying they play for one demographic that's mainly listening, which causes the music industry to promote music for that one demographic, which causes that one demographic to become even more the only one that's listening.

      The same thing has been true of MTV for a very long time. It caters to a specific demographic, evidently junior high schoolers.

      I suspect it'll get
    • by AmiMoJo ( 196126 )

      Try going back to the"golden age" of music, whenever that is for you. Look at the top 50 in any random week. It's mostly drek.

      Time filters out the crap and makes those times seem better than they were. The is good music these days too, you just have to look beyond the pop chart.

    • 'very manufactured, very simple, very made-for-money and very forgettable'

      'Where are today's U2, Metallica, Pearl Jam and other great bands?'

      Your 'kids these days' is showing, and that's before your stereotypically boomer/gen-x crack about The Chainsmokers. Metallica was one of the most commercialized acts of the end of the 90's, and U2 might as well be a Brand with a theme song. Both groups notoriously over-produced albums to appeal to consumer tastes to the point where Metallica was a joke in the hi

    • Maybe you should stop watching MTV. There's plenty of amazing music out there. Plenty. Always has been, always will be. Try this guy, you won't like everything, but you'll like something.

      Human Pleasure Radio [humanpleasure.co.nz]

      Also, of course, U2 are rubbish.... :-)

    • Wait are there actually music videos on MTV? Every now and then to prove some kind of point, I go to their website and look at their schedule to prove to someone that there is 0 music on that network. Where and when are music videos shown on MTV? Genuinely curious, I don't have cable TV any more.

    • Music today is a far cry from the 20th Century - very manufactured, very simple, very made-for-money and very forgettable.

      Are you implying that Sturgeon's Law is a recent invention? Electronic instruments and digital mixing have ruined music? Records from the 50's didn't have their fill of, er... filler?

      Business practices changed as the industry grew, and that's clearly the problem. However, I've seen little change in the general quality of the products.

    • by J-1000 ( 869558 )
      There's more good music than ever. It just isn't on the radio. Pop isn't what it used to be.
    • by Megane ( 129182 )
      IMHO, western music has sucked since the 90s. Try Asia. Most of my new music in the past fifteen+ years has come from Japan, except for a bit of industrial metal from Germany. Also, there's quite a bit of fresh coming from the soundclouds these days.
      • The Germans have been cranking out Industrial for longer than 15 year. Hell even Rammstein goes back longer than that with 22 years of albums , fuck I feel old now. Going back father there is always KMFDM (1984), Die Krupps (1980), or really reaching back to the origins of the genre you have Kraftwerk (1969) which sounds almost toyish today but there is a lineage there.
    • by T.E.D. ( 34228 )

      This was written by someone who clearly doesn't remember Wham!, Thompson Twins, Flock of Seagulls, Rick Astley, Milli Vannili, Debbi Gibson, Paula Abdul, etc. Music has always been like this. You're just engaging in observer bias, because the only stuff you know about from 30 years ago is the 10% that wasn't crap, and people still want to listen to.

      You have it lucky kid. When I was a teen, MTV was our Youtube, and we had to just watch whatever they broadcast and hope the next one would be good. We got reg

    • Where are today's U2, Metallica, Pearl Jam and other great bands?

      You appear to have forgotten to include examples of some great bands and accidentally copied "U2, Metallica, Pearl Jam" from an article about rubbish dinosaurs.

  • by emc ( 19333 )

    Jay Z is the worst music to listen to, says me.

    FIFY

  • He has a point... (Score:5, Insightful)

    by nbannerman ( 974715 ) on Tuesday February 28, 2017 @05:03PM (#53948743)
    Over here in the UK, we had the mighty, the master, the supreme genius of John Peel. And boy, did he do something for music. He single-handedly launched the music careers of countless artists. There is a reason that Glastonbury, that most wonderful and muddy of places, renamed 'The New Bands Tent' to 'The John Peel Stage'. Who can you name on your local / national radio stations who actually does 'a show about music'? DJs today play songs, they don't engage with bands outside of carefully crafted commercial moments. Weird to say, really, but on this I pretty much wholesale agree with Jay Z.
    • Jay Z was of course talking about commercial radio, and he's totally right. Or so I believe... I can't remember the last time I willingly listened to commercial radio.

      There are commercial-free radio stations that actually care about music (and the musicians, and the listeners), and aren't beholden to advertisers.

      Of course, as has been the case for decades, there are still lots of good low-power college radio stations, with their ever-changing formats. The downside there is that you never know sort of music

    • by Luthair ( 847766 )
      He actually doesn't, in North America the model he describes was also the norm in the 90s. One probably has to go back to the 70s before most DJs had control.
    • by PCM2 ( 4486 )

      Over here in the UK, we had the mighty, the master, the supreme genius of John Peel.

      Don't you still have Tim Westwood?

      • Over here in the UK, we had the mighty, the master, the supreme genius of John Peel.

        Don't you still have Tim Westwood?

        For those unaware of the glory that is Westwood, here's an excerpt from Wikipedia:

        "In interviews, Sacha Baron Cohen has stated that Westwood, including his accent, was an inspiration for his fictional Ali G character."

    • John Peel's loss causes me sadness to this day, I always thought that one say I'd meet him down the pub, or at a gig, but his shoes have not remained unfilled. BBC Radio One still has real DJs playing real music, you really should listen again - assuming you don't already.

      He was, though, you are right, the master. Against whom all other radio DJs will always be judged.

    • Have you not heard of BBC 6Music [bbc.co.uk]?

      Any number of their DJs do exactly that.

    • There are still plenty of these types of shows, and many of them still survive (mostly) on the BBC, even in spite of the fairly savage cuts of the past few years. It's especially the case in local radio, with the like sof BBC Introducing, which gives new bands a chance to get their stuff played.And this filters up to the national stations like Radio 1 and 6musc. Up in the north of England, people like Nick Roberts in Newcastle and Bob Fischer on Tees do a stirling job. And they manage to get a lot of new an

  • by Brigadier ( 12956 ) on Tuesday February 28, 2017 @05:04PM (#53948755)

    I think it's understood anything played on any radio format is as a result of a formula. Even Bob Marley who was initially marketed as a Rock band in England to the extent of having guitar riffs dubbed over the music to change the sound. This being said in my experience growing up it was always the independent small, and college radio stations who seemed to carry an authentic sound, more so because the DJ's were all working for passion and not $$.

    • by tepples ( 727027 )

      This being said in my experience growing up it was always the independent small, and college radio stations who seemed to carry an authentic sound

      You're fortunate not to have lived in a city where NPR and the local Bible college snapped up all the noncommercial frequencies (88.1 to 91.9 MHz), to the point where the local extension of the state college was crowded out.

  • Where I live there's a public radio station that plays a wide catalogue of new and old rock/alternative, a public radio station that plays a narrow, rotating catalog of current dance/pop from around the world and a public radio station that plays a very wide catalog of classical music. What matters is where the money comes from. If listeners chip in then they get a station that has human DJs that select tracks based on their tastes rather than marketeers monies.

  • by Eloking ( 877834 ) on Tuesday February 28, 2017 @05:07PM (#53948805)

    I honestly blinked twice and double checked that I was on Slashdot after I've read that title. I was like, "Jay Z opinion? Here?"

    So, putting aside the near zero value of an Hip-Hop artist opinion in a science website, I'm not sure what's so surprising about that statement. Internet took the crown of music entertainment and radio is trying to survive with talk show and exclusivity of new hit music. But, on a consumer point of view, I don't see the problem as we never had that much easy access to music as ever before and new artist can more easily spread their music without the recording studio. The only downside I see is about artist with smaller audience where streaming revenue are less than nothing.

    • Hip-Hop artist

      Geez aren't we being generous with descriptions today, though I guess at my local gallery of modern art there is a canvas hanging completely covered in black with a 2 A4 pages of text explaining what the "artist" was thinking when he made it, so I guess given that low bar we could call him an "artist" too.

  • I'd say prison is the worst place to listen to music.
  • "It's pretty much an advertisement model. You take these pop stations, they're reaching 18-34 young, white females."

    Life Below 92 - college and non-commercial stations are below 92 on the FM dial, playing some of the widest range of music that you'll ever hear.

    .
    Also scan the dial for a few weeks. Around here there's an alternative rock FM station that plays some tunes definitely targeted towards the pop music crowd.

    Look around, the music is out there.

    • Yikes - typo: Around here there's an alternative rock FM station that plays some tunes definitely not targeted towards the pop music crowd.
    • Yeah, but only barely. A tiny handful of stations compared to the larger, more powerful commercial ones barely supplies enough good music over the course of a week. I gave up on radio years ago, and got sick of the good songs they ran into the ground. Anymore I find bands I like by word of mouth or hearing them on soundtracks (like Killswitch Engage or Paramore).

      Be it Jean Luc Ponty, or Type O Negative, too many great musicians and bands of various genres just don't get fair airplay.

  • I agree. Any station that is playing current music has certainly limited the range of music being played. I tend to hear a lot of Taylor Swift and Meghan Trainor at various times. I listen to the big station in the area for traffic reports going back and forth to work. Their depth of music is very limited, except at lunch when they accept call ins. Would never listen to that station while at work or home.
    • ...Any station that is playing current music has certainly limited the range of music being played. ...

      Any station that is playing current pop music has certainly limited the range of music being played. - FTFY

  • by Dissenter ( 16782 ) on Tuesday February 28, 2017 @05:14PM (#53948879)

    I wonder how much Jay Z would be worth if his music wasn't completely designed to pander to his target audience's preferences? Seriously, this guy is mad about the commercial aspects of a company that helps the music industry to market their art to their core demographic? I mean come on... The only art that wasn't designed for people to enjoy is usually sitting in the garbage can unless someone happened to like it or make it "hip and trendy". Art in general is designed by the artist for the consumer.

    Hell, our greatest and most famous works of art in history were commisioned!

    It's always been about the money, except in a few very rare cases. None of these artists would enjoy their job if they weren't getting paid for it, so the argument that radio is using music as a platform for turning a profit (through advertising) isn't really an argument at all. They're all doing the same thing.

    • by dwpro ( 520418 )

      I dumbed down for my audience to double my dollars They criticized me for it, yet they all yell "holla" If skills sold, truth be told, I'd probably be Lyrically Talib Kweli Truthfully I wanna rhyme like Common Sense But I did 5 mil - I ain't been rhyming like Common since

      --Jay Z : Moment of Clarity (irony included, free of charge)

  • by AnalogDiehard ( 199128 ) on Tuesday February 28, 2017 @05:24PM (#53948963)
    Narrowing the targeted demographic to young females is a bad marketing strategy. Besides radio, television and retail malls had the same target audience - young females who are impulsive buyers and impressionable. Television eventually became saturated with poor program material and the ads became longer and more frequent. That had no appeal to the rest of the demographic and they drove away a large body of viewers. For the last ten years there have been a growing number of viewers who gave up broadcast television and cut the cable. The only time I watch TV is in the hotel room when I am traveling, and it has gotten steadily worse - with the barrage of ads, a 90 minute movie is dragged out to three hours with literally 10 minutes of ads for every ten minutes of program (I timed it).

    The same thing happened with retail malls. The only stores and products remaining in them are those that appeal to young female impressionable impulsive buyers. Again the rest of the demographic found little appeal, abandoned retail stores in droves, and major chains (Sears, Macy's, JC Penney) are closing anchor stores around the country.

    I abandoned radio ten years ago because the new music no longer appeals to me and the ads were becoming longer and more frequent. There are a lot other people like myself who don't fit the demographic of young impressionable females who have also grown tired of radio. Radio (and television) is no longer about supporting refreshing new art, it is about drawing listeners to advertisers. And those advertisers pressure the marketing department to play music that draws in impulsive buyers. We hear the same brain-dead drivel being rotated over and over and over.

    There's a reason why streaming services have blossomed. There's a lot of good program material that isn't getting played on television/radio, and people will go elsewhere to find them.
    • by J-1000 ( 869558 )
      I don't think narrowing the demographic is a strategy for malls. I think it's just attrition. It's delaying the inevitable, of course.

      I don't fully know how to explain malls declining. The obvious answer is Amazon.com and maybe that's pretty much the sum of it. But there's a social aspect to malls that you can't get from online shopping. And who likes socializing more than impressionable teens?

      TV is a different story. Streaming is just a better way to watch. I keep an antenna around just for the shared-ex

  • by Foofoobar ( 318279 ) on Tuesday February 28, 2017 @05:30PM (#53949021)
    KEXP... nuff' said.
  • by sanf780 ( 4055211 ) on Tuesday February 28, 2017 @05:33PM (#53949049)
    Hey, I listen to public broadcast radio here. It is the only place where you get one or two hour slots with dedicated programming. You have one slot dedicated to 1930s records, another one for world music, another one for heavy rock, another one for present day pop, another one that is a mix of recent releases with old releases, another one for jazz, another one for garage and surf rock, another one for avantgard music - whatever that is. You even have electronica and rap late night. And the best of it is that it is advert free because everyone in the country is paying for it through taxation - except maybe the ones that do not pay any taxes at all. You just tune in whenever the music suits to your ears, or like me, download the podcasts. The public broadcast radio is not afraid of doing something special on specific days, like remembering David Bowie through all of his records and covers made by other people the whole day after he died.

    Commercial radio is just like music for the masses, with the same top chart songs every two hours. Even the stations that broadcast years old music (mostly 90s and 00s) end up repeating the same songs as if the artist only have one or two hits. The radio DJs sound like Homer J. Simpson, the cuisine critic. Everything is a delight, everything is great. Sorry man - that is not my cup of tea. I like diversity, I like discovery (and also Daft Punk's record too).

  • But looking at hollywood or at the music industry, it seems like a major source of degradation.

  • A Jay Z CD is the worst way to listen to music.

    OK, maybe the quality beats a Jay Z cassette.

    • The hiss from the cassette is better than the rest of the sounds coming out the tape player, so no, a Jay Z cassette is better than CD.

  • Radio is dead (Score:5, Informative)

    by jandrese ( 485 ) <kensama@vt.edu> on Tuesday February 28, 2017 @05:45PM (#53949159) Homepage Journal
    Radio died January 3, 1996 with the passage of the Telecommunication Act of 1996. It basically allowed big corporations to buy up all of the smaller independent stations in a region and homogenize the content to the same bland mush that advertisers like and which generates the fewest angry letters to the station. Luckily we have the internet now so broadcast radio can go quietly into the night.
    • Radio died January 3, 1996 with the passage of the Telecommunication Act of 1996. It basically allowed big corporations to buy up all of the smaller independent stations in a region and homogenize the content to the same bland mush that advertisers like and which generates the fewest angry letters to the station. Luckily we have the internet now so broadcast radio can go quietly into the night.

      Hey, except for JackFM - they're a local station that just plays whatever they want!

      https://en.wikipedia.org/wiki/... [wikipedia.org]

      • kozt.com has some pretty good "adult rock" that isn't over-commercialized. It's owned by a former Program Manager of KLOS. Many of he DJs are of the old KPPC/KMET flavor.

        No commercial link to me. I just like the station and the people that run it.

        It's what radio used to be before corporations bought out the airwaves.

        (FWIW, I used to listen to KNAC back in the late 60's. For a trip down memory lane, read "Radio Waves" by Jim Ladd)

  • by viperidaenz ( 2515578 ) on Tuesday February 28, 2017 @05:48PM (#53949189)

    Says the guy who has stakes in paid streaming music services.
    Oh course free-to-air radio is now suddenly shit in his opinion.

  • I gave up on broadcast radio years ago due to the overwhelming domination of the ads. Satellite radio with no ads, or streaming my Apple Music subscription to my car audio.

  • He has a point, but there's much more that's contributing to the death of radio.
    One of radio's big problems, IMO, is the sound quality. Standard FM is noticeably poorer sounding than a CD, or even a compressed MP3 at a decent bitrate. Reception fades in and out and you get static while driving around, etc.

    The "solution" was almost worse than the problem, though.... "HD" FM radio. The way it's usually implemented, broadcasters split up its bandwidth so they could have "HD1" and "HD2" alternative stations alo

  • I couldn't name a Jay Z song if you offered to pay me a million dollars to name one, and don't know a thing about him, but he's right about radio being a terrible place to listen to music. I don't listen to broadcast radio at all, and haven't in years.
  • ...doesn't really understand how commercial radio has worked since, well, forever.

    It's never (except for the smallest enthusiast-stations) been "about the music". The 'customers' of radio (and TV, for that matter) aren't the consumers. THEY ARE THE PRODUCT BEING SOLD. The customers are the businesses that are paying for ad time.

    He's a dumb shit, is that any surprise?
    How's Tidal doing, dude? (answer: lost $28 million last year) http://www.esquire.com/enterta... [esquire.com]
    First year: 540k subs, lost $11 million
    Last y

  • Large scale display advertising is dwindling. Online advertising is much more precise, it gets sellers much closer to the holy grail of only spending money on advertising to the people who actually end up buying. So if radio is becoming more fragmented like social media, surely that just means that artists have a better chance of reaching their intended audience? Instead of your traditional Irish / Brazilian Zouk fusion tune being lost in the maelstrom of generic pop music, it now finds a place to play on a

  • by JustAnotherOldGuy ( 4145623 ) on Tuesday February 28, 2017 @07:28PM (#53949919) Journal

    Who cares what Jay Z says?

    That would be "NOT ME".

    Someone please tell this self-important blowhard to shut up and fuck off.

  • I agree on the basis of the headline alone.

    I used to listen to drive-time radio on a talk station because there was a zoo-type program in the Orlando area that I actually found kinda listenable. Over the years it go to the point where I sometimes can get to work without hearing a single second of it - nothing but commercials. And that's a 15 minute drive, at least. How the hell can you play 15 minutes of solid commercials?

    Sorry, radio. You can go fuck yourself.

  • Which is why I keep my MP3 library, Spotify, Pandora, Amazon Prime Music on my phone, to bluetooth when I'm in the car. It's the SAME 5-6 songs by the same artists over and over and over, not to mention the commercials. We even have one station, a "classic rock" type station, that has a couple times a day a so called commercial free hour of music. Yep, not one advertisement...BUT! After every song, they have to tell you that you are listening to a commercial free hour of music, followed by their call si
  • You know what else happened a lot in the good ol' days? Rappers killing each other.

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