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Music Businesses The Internet

On-Demand Audio Streaming Hits Record High, Is Up 62.4% Over Last Year (techcrunch.com) 38

An anonymous reader shares a report: A new report from Nielsen out this week paints a picture of the booming on-demand audio streaming business, pointing to a significant increase in consumers' use of streaming services and record numbers of streams being served. According to the mid-year report, which focuses only on the U.S. market, on-demand audio streams surpassed the 7 billion figure for the first time ever during March of this year. That's audio streams, to be clear -- not just music. That is, the term "audio" also includes non-music streams like spoken word recordings and podcasts -- the latter of which has also seen rapid growth. Nielsen isn't breaking out music versus non-music streams in this new report, but a prior figure from the measurement firm stated that monthly podcast consumption had doubled over the past five years among adults. Still, the rise of streaming music services like Spotify and Apple Music have surely played a role in reaching the new milestones. Says Nielsen, streaming hit a high point of 7.5 billion weekly on-demand audio streams during the week ending March 9, 2017. That's the first time the figure had ever topped 7 billion, setting a new record. In addition, on-demand audio has been streamed over 184 billion times so far in 2017 -- a huge 62.4 percent increase over the same time period in 2016.
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On-Demand Audio Streaming Hits Record High, Is Up 62.4% Over Last Year

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  • Clearly (Score:5, Insightful)

    by TFlan91 ( 2615727 ) on Monday July 10, 2017 @10:34AM (#54778717)

    Clearly the problem isn't people illegally downloading music, it's developing a business model that works, is consumer-friendly, and profitable.

    I honestly don't even remember the last time I downloaded a song/album illegally. Pandora and YouTube (Yes, I understand some of these videos are illegal) have been my gateways for the last 5+ years.

    • Agreed. Between services like Spotify, Apple iTunes, Amazon, Digitally Imported, and others, music is available on-tap and for pocket change.

      • [...]music is available on-tap and for pocket change.

        You think this encourages musicians to make a living of music? If it is available for pocket change, only those with 100M+ views / listenings are profitable. I remember a local artist who had 800,000 listenings of his most popular song on an online music service got paid something like 700$. You think it's enough? Do you think this guy will still record his music and give it for pennies to online music services?

        • We aren't talking about artists making a living. We're talking about the availability and popularity of streaming services. Stop trying to shovel your agenda into this thread.

  • by flogger ( 524072 ) <non@nonegiven> on Monday July 10, 2017 @10:44AM (#54778817) Journal
    I was chosen to be in their survey. Lucky me. I informed them that I have no TV (Haven't since 1984 - Go figure.) I still wanted to take part in the survey since I so use services like netflix, amazon, etc. THey refused to let me be part of their data gathering... The days of regular media are gone. Nielsen refuses to let it go so they can perpetuate the importance of advertisers.
    • You did not match their target demographic profile (i.e., partially, people with TV's) and thus were simply statistical noise to be ignored. The fact that they tossed you from the survey is simply an indication that they were doing their job properly.

    • Nielsen refuses to let it go so they can perpetuate the importance of advertisers.

      Well, yes, that is their business model. They are in bed with the rest of these antiquated media monoliths. All of them will hold on until it's ripped from their cold-dead-hands...

      Here is an interesting read from a few years ago, "Industry pros are asking if Nielsen botched radio ratings — and inadvertently forced stations off the air." https://fivethirtyeight.com/fe... [fivethirtyeight.com]

    • I think you're missing something - Nielsen is gathering data to answer specific questions. When they call you, and ask you questions, and rule you out, that means you have no useful input for the specific questions they need answered right now.

      If they ruled you out because you don't have a TV, the chances are they wanted to know what ad supported content you were watching on TV, so that people who make ad supported content have some idea what percentage of people who watch ad supported content were watch

  • We need all the data and as long as it stays decently large for cell phones why wouldn't people pick music they like and be able to be super specific. I also listen to audio books on demand and podcasts because I hate listening to crappy radio DJs. I can't stand the personalities and how they play up being soooo dumb on the air.
  • by Bruinwar ( 1034968 ) <bruinwar AT hotmail DOT com> on Monday July 10, 2017 @12:00PM (#54779385)

    This American Life

    Wait Wait Don't Tell Me

    Radio Lab

    & many dozens of others...

    Good stuff, available when you're ready to listen. The advertising revenue for these shows have seen a massive increase (according to Ira Glass of This American Life). We've entered into a new era of audio & visual entertainment choices & quality.

  • by Anonymous Coward

    And why on earth would anyone ever want to have anything to do with streaming compressed all to ratshit garbage?

    Just shows the number of tone-deaf people in the world.

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