A new report by eMarketer predicts that 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service by the end of 2017, which is up 33% over 2016. It also notes that ad investment will expand just 0.5% to $71.65 billion this year, down from the $72.72 billion predicted in the company's original first quarter forecast for 2017. From a report via DSLReports: This year, there will be 22.2 million cord-cutters ages 18 and older, a figure up 33.2% over 2016. That's notably higher than the 15.4 million eMarketer previously estimated. The total number of U.S. adult cord-nevers (users that have never signed up for a traditional cable TV connection) will grow 5.8% this year to 34.4 million. Note that eMarketer's numbers don't include streaming options from the likes of Dish (Sling TV) or AT&T (DirecTV Now), though so far gains in subscribers for these services haven't offset the decline in traditional cable TV subscribers anyway.