According to Bloomberg, Spotify filed to go public on the New York Stock Exchange, "in the highest-profile test yet of a technique that lets companies list shares without raising money through a traditional stock offering." From the report: With steady cash from more than 60 million paying subscribers, the world's largest paid music-streaming service doesn't need more funding. Instead of an initial public offering, it's trying a direct listing, which essentially lets private stakeholders start trading their shares on a public exchange. That avoids underwriting fees and restrictions on stock sales by current owners, and doesn't dilute the holdings of executives and investors. Spotify, which has been valued at about $15 billion, would be the most prominent company by far to attempt a direct listing, a method that until now has been used by small issuers and real estate investment trusts. It would also be a first for the New York Stock Exchange, which has sought permission from the Securities & Exchange Commission to change its rules for the occasion.