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Businesses Music

Spotify Wants More Paid Subscribers, So It Has Launched a New App To Give Away More Music For Free (recode.net) 66

Spotify on Tuesday announced a new redesigned app for free customers, its first major change to the free tier in four years, as it attempts to lure more customers into buying its subscription service. Free listeners will now get on-demand access to 15 playlists; they can play any song they want in those playlists and are no longer stuck in a world of shuffled playback. From a report: The idea: If people get more stuff without paying, they are more likely to end up paying in the long run. The new mobile app gives free users the ability to play more songs on demand, from 15 pre-populated playlists -- some of which are personalized for individual users, like its popular "Discover Weekly" feature. Spotify has always let users listen to on-demand music for free via an ad-supported option -- it's the main thing that set the company apart from other streaming services in the past. But it has limited full, free access to its library of songs to desktop users, and limited what free users could get to on its mobile app. Today's move doesn't remove those limits entirely, but gives users more opportunity to sample. Paid users get full access to Spotify's entire catalog, on-demand, without ads. The new app also offers users the ability to stream songs with lower data usage. The company says users can save up to 75% of mobile data with data saver mode while streaming on 3G.
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Spotify Wants More Paid Subscribers, So It Has Launched a New App To Give Away More Music For Free

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  • I wonder how this is affecting demand for open-source streaming software like Ampache - or the support other Internet radio stations e.g. SomaFM or Radio Paradise. Spotify seems really popular, from what I hear. Not being willing to pay to stream music, I'd like to hope that the other music sources remain very available.
    • by kalpol ( 714519 )
      I should clarify, I meant I support SomaFM/RP with donations but not with a subscription fee.
    • I wonder how this is affecting demand for open-source streaming software like Ampache - or the support other Internet radio stations e.g. SomaFM or Radio Paradise. Spotify seems really popular, from what I hear. Not being willing to pay to stream music, I'd like to hope that the other music sources remain very available.

      I'll bet you're not willing to pay for software, or movies, or anything else you can leech or steal, right? Afterall, it's all just "Imaginary Property"...

      • by kalpol ( 714519 )
        You missed my reply to myself, in which I stated I am perfectly willing to donate where I feel it's suited, just not subscribe to a service. But my real question was whether something like Ampache's user base is dropping because of Spotify.
        • You missed my reply to myself, in which I stated I am perfectly willing to donate where I feel it's suited, just not subscribe to a service. But my real question was whether something like Ampache's user base is dropping because of Spotify.

          Actually, I DID see that Post, AFTER I clicked SUBMIT, of course!!!

          I duly apologize. Mea Culpa!!! Arguing with a bunch of Hater ACs (or just reading their tripe) gets me in a hair-trigger mood, SORRY!!!

          As to your REAL question: I'm sorry; but I don't know the answer to that. BUT, I STILL Contend that there is a next-to-zero chance that this has the potential to exert any "Undue Influence" on the Shazam-Using Public, anyway. If they don't know by now who Apple is, and whether they like their stuff, I HONEST

  • by future assassin ( 639396 ) on Tuesday April 24, 2018 @10:05AM (#56494287)

    when I upended Xubuntu 18.4 Software and there was a huge banner for Spotify http://i68.tinypic.com/mbn3pk.... [tinypic.com]

  • by Anonymous Coward

    With $5B revenue and a loss of $1.5B, and now an IPO, they're desperate to monetize their users. But they only get more users by giving stuff away for "free", which means they sooner or later will be constrained to pull a Facebook.

    Lather, rinse...

    Desperate capitalism has discovered "intellectual property", which can be "manufactured" at zero marginal cost, which is great. But in its infinite greed it is just churning out as much of this crap as it can, just to realize that their customers can pretty well li

  • During the week, I rarely use spotify. On the weekends, though, when I'm out driving, I use it a lot. How about a pay-as-you-go option, along with a monthly option or something.
  • by Anonymous Coward

    An app? Spotify, make this one change if you ever want me to take you seriously and throw you some bucks: Launch a new API. I'm not going to run your software, ever, period. (Same goes you you, Netflix.) If you don't care about people like me, that's fine. Don't take my money, if it's so important to you to avoid doing so. But for fuck's sake, don't pretend that you are desperate for more customers.

    A sensible person will never get hardware, software, or services from the same place. If you have a good serv

    • I don't know if it is feasible to demand an api for media data which the copyright holders will demand DRM, but spotify already has an API for everything else- I get the impression you can do *everything* with the api- skip tracks, get information, tell it to play certain tracks, but have the music actually play through their DRM software. So, 90% of what you want.

      Official Spotify API [spotify.com]
      Of course there is a python library for it too [readthedocs.io]

      • by tlhIngan ( 30335 )

        I don't know if it is feasible to demand an api for media data which the copyright holders will demand DRM, but spotify already has an API for everything else- I get the impression you can do *everything* with the api- skip tracks, get information, tell it to play certain tracks, but have the music actually play through their DRM software. So, 90% of what you want.

        Not hard, you require the developer to register for API access and you give them the DRM key. As part of the sign on API, they ahve to return you

        • by bn-7bc ( 909819 )
          That sounds like a good arrangement so why had no one implemented it yet?
          • by dbrueck ( 1872018 ) on Tuesday April 24, 2018 @12:00PM (#56495099)

            I used to work in the streaming video space, and if the streaming music space is anything like it is with streaming movies and TV shows, then the hurdles to this sort of thing aren't technical. It's all about contracts and rights negotiations - usually the streaming provider has to jump through all sorts of hoops to convince the rights holder to license them the content and that they (the provider) will keep it "safe".

            In some cases, the rights holders have already bought in to the sales story of various DRM providers, such that their licensing terms require that you use a specific DRM. In other cases, there's a lot of CYA going on (similar to the old adage of "Nobody ever got fired for buying IBM"), so even if they don't dictate a specific DRM, it's hard to get them to go along with some new DRM scheme unless lots of others are already using it. So to introduce a new DRM scheme you have to get some outside security experts to audit it, get a few key rights holders and providers to buy into it, and then finally be in a position to get others to adopt it too. This takes a lot of time and money and the difficulty is compounded significantly by the fact that rights holders of high-value content will demand that some aspects of the DRM be implemented in hardware, so any new scheme has to either leverage that or work with hardware vendors to introduce new stuff, which takes even longer.

            Also, this specific example (developer-specific DRM key) could work on a technical level, but even assuming you overcame the above issues, it doesn't really mitigate the risk to Spotify or the actual content owners. To them, the content is worth billions of dollars, so they'd look at it as giving Joe Random Developer a DRM key with the possibility of a sliver of more revenue vs the risk of lawsuits and lost contracts and probably say, "not a chance!".

  • Then they need to cut their subscription cost by half.

    There's no way I'll EVER subscribe at their current price point.

    I know they are trapped in licensing fees, but the value proposition simply isn't well balanced yet. If it were, they could have as many subscribers as they want.

    They seem to think they everyone would be happy to pay their fees if the free version caused more people to try it out. Good luck with that.

    The market is speaking, it's too expensive. Listen or not.

    • by Tyrannosaur ( 2485772 ) on Tuesday April 24, 2018 @10:58AM (#56494643)

      What would be your proper price point for a subscription that gives you unlimited access to music?

      Would that change if the current Spotify price happened to be $30 instead of $10?

      So often, people's desires happen to be "whatever the current thing is, only half". I definitely had this opinion before I took a step back, calculated what I would be have been spending otherwise on music (my substitute would be about an album a month), and decided that the $15 spotify family plan was actually a pretty good deal for me. Maybe you and other people have already done this analysis.

      • let's see...

        Pandora subscription is $36 per year for the phone app.
        Pandora One Subscription is $48 per year.
        Spotify annual is $99 per year.

        Yes, I know that they offer different types of service, primarily in specific list building, but 9.99 a month or 99 for yearly is over the price point I'll pay to stream music.

        So the most I could see paying would be around $48 per year.

      • by porges ( 58715 )

        This is so true. I've been online since the early 1980s and "it should cost half, that would be fair and I'd pay it" has always, always been the cry.

        • Pandora One is $48 per year. I have no qualms about paying that and I do. Spotify asks $99 per year and I won't pay that.
          That's pretty close to half. I can do the math and be more precise but I feel that "should cost half" is a fair enough approximation.

    • What? You get unlimited access to the biggest library of music in the world, with generated playlists and recommendations based on your own taste, and you think $10/month is too high?

      Jayzus fuck, talk about being a skinflint.

      • What they offer is not relevant to me. What I'd use is relevant to me. They can carry 20 million songs I won't listen to, and it does not change their value proposition to me in the slightest.

        Speaking of the capacity of a product does not define it's value to a particular consumer. What portion of the service they would use, compared to other services prices, that is the relevant question.

      • by jwhyche ( 6192 )

        Cheap as fucking hell they are. I pay 15 a month for the family play. I have 5 people on my account. So basically we are paying $3 for each stream with unlimited access.

      • I have to agree with the GP that $10/mo is too high. And it has nothing to do with being cheap.

        I'm not a heavy music listener. When I leave my door, I don't generally bother taking my earphones with me. In the car I listen to news and information. I'm married with a young daughter who is still into Wheels on the Bus. I'm lucky if I have the opportunity to just sit and listen to music for an hour or two a week. Combine that with having racked up a pretty good collection of legally purchased music over

        • Really? $10/month is less than 35 cents/day. Compare to movie ticket prices or any subscription service and it's hilariously cheap.

          Sure, if access to music has no value to you, then it's obviously not worth it for you personally. But the simple fact is that it is by far the cheapest and easiest way to (legally) access music, in the entire history of mankind.

  • by holophrastic ( 221104 ) on Tuesday April 24, 2018 @10:45AM (#56494539)

    Shelving, for the moment, the concept that I'm not going to pay forever to listen to music (because I grew up in a world where music was always entirely free to listen, and paying for it meant owning it forever), offering free music won't get more people to pay for it.

    What it will do is get more companies to compete by offering their own free music. Leaving us with a system whereby ten companies each offer 15 playlists for free -- leaving me with 150 playlists for free -- which is plenty to never think about paying for more.

    Add that I'm going to record those free playlists for later listening forever for free, and that they'll change the 15 from time to time, and I'll just say thanks for the free music again, sorry no one's paying your for something that really has zero value to 90% of your "customers".

    I happily pay for live performances -- I pay people to work for me. I'm not going to pay for delivery of a digital product. And I'm not going to pay for you to use my purchased speakers to play your music. We're in a world with millions of songs, if I don't get your new song today, I'll survive until it's free five years from now.

    Except you'll put it onto youtube for free almost immediately, where, once again, it's recordable forever.

    I'm glad you're happy with your business model. Like my mother always said, and her mother before her, "if they have to wait for me to pay them, they'll starve to death first".

  • by Anonymous Coward
    If you have allowed yourself to get hooked on so-called 'streaming' music services then you are a SUCKER and will get what you deserve: PAY, PAY, PAY, forever, when you could have purchased music and listened to it for free thereafter.

    Don't even BOTHER to give me all your dumb arguments about how it's so much better, knows what you like, blah blah blah it's just Broadcast Radio 2.0 but you're PAYING for it one way or the other, either with ads you're subjected to or a perpetual subscription fee. Wouldn't
  • So, can we change the output audio device in Spotify for Windows, now? Understand that the masses don't care if the music playing is wrecked by alerts of different sorts, from e-mail arriving to end of page hit on their favourite word processor. But true music lovers care, that's why they have, for example, an extra usb DAC and an above average set of speakers, or want music coming out of a preamp for their high impedance headphones. Can't be that hard to have an option to change the sound card, can it?

    • On windows you can get software like voicemeeter banana (https://www.vb-audio.com/Voicemeeter/banana.htm) which despite it's funny name, is very good at re-routing windows audio to whereever you want. It even features a cute litte tape recorder thingy which works nicely with Spotify. ## Disclosure: I do not work for the company or know anyone there. I have used the product for years and made the suggested paypal donation. ##
  • ...but you will not monitor what I listen to! Call me old fashioned (and it wouldn't be the first time), but I stay with my vinyl LPs, thank you!
  • Yay, new app! And on Windows the Spotify app still doesn't work on IPv6 network...

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