A new study by Kagan, S&P Global Market Intelligence finds that cord cutting is being caused primarily by a 74% increase in customer cable bills since 2000. From a report: That increase is even adjusted for inflation, and it should be noted that individual earnings have seen a modest decline during that same period, making soaring cable rates untenable for many. This affordability gap is "squeezing penetration rates, particularly among the more economically vulnerable households," the research company added. As their chart illustrates, prices for multichannel packages have steadily risen from just below $60 a month in 2000 to close to $100 in 2016. All while incomes remained largely stagnant. As customers grow increasingly angry at cable TV rate hikes and defect to streaming alternatives, most cable operators are simply raising the price of broadband (often via usage caps and overage fees) to try and make up for lost revenue. And because most parts of America still don't really see healthy broadband competition, they can consistently get away with it.