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Netflix is Testing a Mobile-Only, $3 Subscription To Make Its Service More Affordable (techcrunch.com) 55

Netflix is testing a cut-price mobile-only subscription, priced as low as $3 for some, as it explores new packages aimed at widening its appeal in Asia and other emerging markets. TechCrunch: CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn't taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That's half the price of the company's next cheapest package -- 'Basic' -- which retails for RM33, or around $7.90, per month in Malaysia. A Netflix spokesperson confirmed the Malaysia trial. They added that similar trials are "running in a few countries" although they declined to provide details. It remains to be seen if this new subscription tier will roll out to other parts of the world.
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Netflix is Testing a Mobile-Only, $3 Subscription To Make Its Service More Affordable

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  • One device, no HD, delivered to an amazon stick instead of to my phone. $8. They're going to make the same thing available to phones for $4? In that case, I'll throw out my prime tv stick and connect my old Nexus 4 with the failed digitizer to my TV...

  • And if not, why can't I root it and make it emulate the 3 inch screen on my phone?

    Anything is mobile if you don't mind carrying it around with you

    (Extension cord sold separately)

  • Comment removed based on user account deletion
  • Having "To Make Its Service More Affordable" in the title is misleading in my opinion, since offering a cell-phone only option would be a DIFFERENT service that the multi-device service that people have now. For Netflix to gain subscribers in a market they have maxxed-out, they will need to make existing customers (pretty much everybody) into MULTI-subscribers: Short Game: Make savings appeal to non-family users, such as single people and to folks who want affordable private account outside existing shared
  • How are they determining a mobile device is being used and can the identifiers be spoofed?

    • by tlhIngan ( 30335 )

      How are they determining a mobile device is being used and can the identifiers be spoofed?

      Probably trivially. But then again, they probably also limit the resolution to 320x240 and mono audio so it's fine on a phone, but just plain unwatchable on anything larger

      I'm sure everyone already thought of it already since people, especially Asians can be especially cheap.

  • that's just the way it works:

    raise prices

    fracture market

    raise prices again

    repeat.
  • YoU aLl HaVe PhOnEs, DoN't YoU?!
  • For this package, available content has been reduced to one film - "Starship Troopers" - and one episode of "The Big Bang Theory".. the one where Sheldon is annoying.

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