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Netflix is Testing Even More Expensive Subscription Prices (bgr.com) 143

An anonymous reader shares a report: Every once in a while, we see Netflix test new plans in certain markets, and most of them involve price hikes. The same goes for the latest test that was spotted over in Italy, where the streaming giant is toying with a couple of different scenarios. First spotted by Italian-language blog SmartWorld, the tests suggest that Netflix is toying with the idea of either raising Standard and Premium subscription, or increasing all of its prices across the board.

Right now the default monthly Netflix streaming prices for Italy and other countries in the European Union are at Euro 7.99, or ~$9.1 (Base), Euro 10.99, or ~$12.5 (Standard), and Euro 13.99, or $16 (Premium). One of the tests that Netflix is currently conducting proposes that the Base subscription stays the same, but the Standard and Premium plans go up to Euro 12.99, or ~$14.8 and Euro 17.99, or ~$20.5 respectively.

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Netflix is Testing Even More Expensive Subscription Prices

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  • by cayenne8 ( 626475 ) on Thursday February 28, 2019 @01:15PM (#58194764) Homepage Journal
    ....they're gonna start really losing people.

    They have less and less content on there, and yet they keep raising their prices?

    For what exactly are we getting for this increate of money paid in?

    Original content is ok, some of it is pretty good, but they hardly ever these days have a modern movie I want to watch, which is why I subscribed to them int he first place!!!

    • by nanospook ( 521118 ) on Thursday February 28, 2019 @01:16PM (#58194792)
      Lately, though they provide a lot of good original content. E.g. Altered Carbon, Umbrella Academy, ..
      • by Shaitan ( 22585 )

        They did for a minute. Now it seems like everything is foreign language and subtitled or dubbed and they aren't clearly labeled as such either. They don't even provide a good way to block that crap.

        • Re: (Score:2, Funny)

          by r1348 ( 2567295 )

          Oh look, an American realizing he's no longer the center of the world...

          • Whatchu talking bout Willis?
          • Oh look, an American realizing he's no longer the center of the world...

            Well, for US citizens, watching streaming from a US company...we do kind of expect the absolute majority of the content to be US content, or at the very least, speaking English.

            When it comes to watching entertainment, WTF should we have to watch foreign content with subtitles?

            • You shouldn't.
              And you shouldn't have to do none o' that there book-learnin' neither.
            • by r1348 ( 2567295 )

              As a US citizen, you should be aware that what Netflix is doing is simply driven by customer demand, and their customers are all over the world.
              Also, you are getting all pissy over something that is considered normality anywhere else but the US.

        • Some of those are really good, but they need to put an easy indicator of what you're going to be watching so you can know exactly how much attention you need to pay to the screen vs doing multiple things with it on and half watching.

          • by Shaitan ( 22585 )

            "Some of those are really good"

            Agreed, that is the problem. They would have been really good if they'd made them in English as well and not be a pain in the arse to watch. Now, I'm not talking about content that was made by the movie industry in country X or similarly some tv series that Netflix bought. I get that. I'm talking about Netflix making a deliberate choice to produce a crappy dubbed or subtitled experience when they could have made it in English in the first place.

    • by jellomizer ( 103300 ) on Thursday February 28, 2019 @01:22PM (#58194832)

      I have to pay $2.00 in a soda machine for a bottle of Coke. 10 years ago I needed to pay $1.50 and 20 years ago it was $1.00.
      It is like its price rises 3% every year.

      However the biggest problem with Subscription services, is that over time, they will need to raise their prices, however people have the money for the services budgeted. So Price rises tend to cause outrage. Vs having a DVD and then getting one at a higher price in the future. This doesn't cause as much outrage.

      • by cayenne8 ( 626475 ) on Thursday February 28, 2019 @01:37PM (#58194950) Homepage Journal

        I have to pay $2.00 in a soda machine for a bottle of Coke. 10 years ago I needed to pay $1.50 and 20 years ago it was $1.00.

        While I get your point...I have to say WOW, where do you buy your cokes?

        I've seen it that high at places like airports where you expect to be gouged, but in regular life, I don't regularly see coke machines THAT expensive. Hell, I don't pay that much in a convienience store...

        Most places where I live, yes, I guess about $1 or $1.25 is the norm, although you can at times find them slightly less...but where do you live? Is everything around you really expensive?

      • Somewhere along the line, I got annoyed enough with the soda machine prices to start bring in my own soda.

        It makes me wonder what the breaking point is for me when it comes to Netflix subscription costs? $20 a month? At some point, switching over to Hulu or HBO Go will seem like a better option.

      • by wyattstorch516 ( 2624273 ) on Thursday February 28, 2019 @01:39PM (#58194960)
        There is a difference between paying more money for the same thing and paying more money for less. Netflix loses content each time their licensing deals expire. Soon you will be paying for their originals and not much else.
        • by Anonymous Coward

          Product sizes get smaller all the time.

          https://www.dailymail.co.uk/news/article-4908742/Coke-shrink-size-cans-price-change.html

        • There is a difference between paying more money for the same thing and paying more money for less. Netflix loses content each time their licensing deals expire. Soon you will be paying for their originals and not much else.

          I'm okay with that. I don't accept eighteen subscriptions to eighteen different streaming services. So I pay the price asked by the one place where it was "all" at; Netflix. Everyone who pulls their content from there has failed to retain me as a customer. If they had negotiated a deal with Netflix such that the overall price had to go up somewhat... fine. If they negotiated a system where I had to pay for what I consume, again fine.

          I liken my opinion on this not unlike groceries. I am not intereste

      • by Shaitan ( 22585 )

        I don't think people would object so much if they had good content. For a minute Netflix at least made some good original content. Then it seemed like they went crazy and flung shit at the wall hoping something would stick. Now they produced all kinds of foreign crap and mix it up with real content. It's one thing if they carry foreign content and that content is foreign language but I have a serious issue with them spending the money I'm paying on foreign language crap.

        If they use only foreign funds to pro

        • Many countries won't allow them in if they don't spend money to make local language programs.

          • by Shaitan ( 22585 )

            So make the dubbed local language versions or just don't do business in places with draconian laws that regulate what streaming services their citizens can use. Places that make their bed like that should have to lie in it. I'm advocating voting with ones dollar not legislating entertainment.

      • by rtb61 ( 674572 )

        So add in other streaming channels, obvious examples, a music video channel (they can also create lots of new content, advertise for hopefulls to create performances, that they will get paid for) or a sporting replay channel (after the live stream, those live to air venues can onsell that content). Can't charge much for either but they would not be that expensive and become an effective add on, to ramp up the subscription fee. I tried the higher definition stuff but even with the supposed bandwidth the Aust

    • That was quick, wasn't there just an article about how they are loosing money to pirates because kids continue to use their parents account even after they move out.

      • hat was quick, wasn't there just an article about how they are loosing money to pirates because kids continue to use their parents account even after they move out.,

        LOSING, not loosing....HTH.

        • by Shaitan ( 22585 )

          not the way those kids hit it

        • Perhaps you can convince the dictionary writers that they finally write loosing how it is pronounced and not how it is wrongly kept in the dictionaries since 200 years.

          Sorry, you write now nite instead of night, but can not accept to write loose instead of lose? Makes no sense .... funnily loose is not red underlined, seems my spelling correction accepts it somehow.

          • Makes no sense .... funnily loose is not red underlined, seems my spelling correction accepts it somehow.

            "Loose" and "loosing" are perfectly valid words—as in "the knot is loose" or "Mr. Burns deals with unwanted visitors by loosing his hounds." A spellchecker only flags words which aren't in the dictionary; it can't tell when you use the wrong word.

    • Netflix, and to a lesser extent, Amazon Prime Video, have done a fantastic job of convincing me that I can live without cable television. I've been a cord-cutter for a few years now, made all the easier with the fantastic content they've been putting out. The side-effect of that is that though is that I've also lowered the value that television-based entertainment has in my life. I'm down to just two hours per day now, and I can go long periods of time without watching anything.

      Obviously, Netflix needs to k

      • One side effect for me is that I’m less dependent on being home at specific times. Except for the occasional live sporting event I watch TV when I want. Also I don’t have to wait. If I want to see an entire season of a show I can at my leisure.
      • by Ranbot ( 2648297 )

        The side-effect of that is that though is that I've also lowered the value that television-based entertainment has in my life. I'm down to just two hours per day now, and I can go long periods of time without watching anything.

        Do you play video games? Because Netflix stated recently they are in tough competition with video games for people's time, particularly with consumers 40 years old.

        • by pr0t0 ( 216378 )

          I have not played video games for a few years now, but I do play board games. Between that and other social activities, as well as starting a company as a passion-project that exists in addition to my IT career, time spent in front of the television is now done solely as filler.

          But another component of this is I'm recently single. TV-time is often done as a semi-social activity with a significant other. Two people probably can't do three hours of engaging conversation every single day, so TV provides a back

    • For what exactly are we getting for this increate of money paid in?

      Stranger Things, Bird Box, and content from Michelle Obama.

      • by torkus ( 1133985 )

        That's great, but I want to watch south park. Or older movies.

        Or ... so many things that have been, or soon will be, removed. Yah, they've made a ton of orig. content and kudos...but how about all the old content?

        Netflix is trying to become a new studio ala HBO or something and that's fine. But I'm still looking for a practical solution to watching the movies and occasional series I like without having to subscribe to 15 different streaming providers and then hunt through their apps. Oh, and needing to

    • ....they're gonna start really losing people.

      They have less and less content on there, and yet they keep raising their prices?

      Sure, but if their marketing improves even faster than their quality drops, why would they care. While there is a finite number of suckers on the planet, they aren't going to run out soon. Finding new ones, or persuading old ones to come back - that's what their marketing department is for.

      • by torkus ( 1133985 )

        ....they're gonna start really losing people.

        They have less and less content on there, and yet they keep raising their prices?

        Sure, but if their marketing improves even faster than their quality drops, why would they care. While there is a finite number of suckers on the planet, they aren't going to run out soon. Finding new ones, or persuading old ones to come back - that's what their marketing department is for.

        They have plenty more new content...it's just not the content you want. Or that I want. I only keep my netflix sub because it keeps my GF happy and that's worth 10 bucks a month. If it was just myself I'd have dropped them a long while ago.

    • by Anonymous Coward

      Wanna watch ghostbusters? Download the Ghostbusters App! Wanna watch Futrama? Download the Futurama app!

    • what exactly are we getting for this increase of money paid in?

      Remember those EU laws requiring that Netflix stuff their catalog with a certain percentage of locally produced content?

      Gotta pay for that somehow.

      • Remember those EU laws requiring that Netflix stuff their catalog with a certain percentage of locally produced content?

        Gotta pay for that somehow.

        Well, then only charge the EU countries more...let them pay for it, if they are requiring it.

    • If they continue to raise prices, I'll simply remove Netflix from my list of interests. In the end, I can always visit online slots [bovegas.com]. This isn't only fun for me but also a way to earn some money. In any case, it'll be much more pleasant than sitting in front of the TV in anticipation of something interesting.
  • by Anonymous Coward
    I like to "netflix and chill" with my boyfriend. Translation: netflix is playing in the background while we suck each other off. If they keep raising prices, we'll "hulu and hump" and instead.
  • 11 (Score:4, Funny)

    by religionofpeas ( 4511805 ) on Thursday February 28, 2019 @01:18PM (#58194804)

    These prices go up to eleven.

    Normal prices go up to 10, but if you need to extra push over the cliff, you put it up to 11. One higher profit.

  • Tech (Score:5, Insightful)

    by fluffernutter ( 1411889 ) on Thursday February 28, 2019 @01:23PM (#58194850)
    The old network business model has to go. Let a network make shows, make them available to a box, and let me buy what I want. If I like a network I'll buy more of their shows. These old practices are keeping the technology for media watching back in the 80's. I'm getting tired of waiting for this to catch up.
    • Isn't that what Amazon is already doing?
      • Amazon should be able to sell all shows, not just be able to display certain shows. Same issue with Netflix.
        • Amazon (and Google Play) does sell most - if not all - of the shows. Not on Amazon Prime, but via "pay $1.99 per episode or a certain amount per season."

          • How many current seasons do they have though? If I like Law and Order SVU and so I'm caught up to Law and Order SVU I want to be able to switch and use Amazon for the episode airing next week can I do that?
        • Amazon should be able to sell all shows, not just be able to display certain shows. Same issue with Netflix.

          You should talk to the content creators about that. Explain to them they should split their streaming profits with some other company, because.

  • by Voyager529 ( 1363959 ) <voyager529.yahoo@com> on Thursday February 28, 2019 @01:40PM (#58194964)

    I don't intrinsically mind my Netflix bill going up another buck or two a month; that's about in line with inflation when they started doing the streaming thing.

    The bigger issue is that they're shifting, and while I get it, it's overall less compelling. They killed Blockbuster by allowing DVD rentals in the mail without any late fees. They pivoted toward streaming, because obviously that was the next logical step. Then, they started producing original content because it was starting to cost more in licensing to keep big-four movies in the list than it cost to produce their own, and with House of Cards and Orange Is The New Black turning out to be pretty popular, I certainly can't blame them for focusing more on original content than trying to license Hollywood blockbusters.

    The problem is that as the third party content continues to wane, Netflix stops being Netflix and they end up just being the new HBO, while also competing with HBO, and Disney, and everyone else who wants a bigger slice of a smaller pie.

    Now, there's enough good Netflix content across the spectrum for them to sustain an audience, and Netflix has already proven that they have a market for their original content.

    The question is whether their original content is something most of their customers will be willing to pay more for, and while I think they are, I think that for Netflix to continue to grow as another-HBO-on-the-Internet, they're going to start to be doing it at the expense of the companies from whom they previously licensed content. It will be interesting whether Netflix starts beating Disney at their own game, or vice versa...because I submit that the lack of any Disney/Marvel/Star Wars content is going to be a bigger tell than a $2 rate hike.

    • I agree it will be very interesting to see what happens. In my case, I have to admit that I am becoming increasingly disillusioned with Netflix. Their original content is definitely high quality but a lot of it is not at all suitable for family viewing and seems to often be the same sort of dark, gritty drama. When they lose the Marvel/Disney content then this will mean even less family-friendly shows and it will be interesting to see whether this results in them losing a portion of their audience - I know
      • They have definitely been making more family friendly stuff too, including some true quality mixed in with the schlock that encompasses a lot of the "family friendly" grouping in general. Have you checked out The Dragon Prince (by Aaron Ehasz the head writer and director of Avatar: The Last Airbender) which incredibly good (though the animation, which is their attempt to bring in the feel of stop-motion can take some getting used to, it's less initially jarring in the second season and in both seasons so fa
    • by rhsanborn ( 773855 ) on Thursday February 28, 2019 @02:24PM (#58195248)
      They had to make the pivot for exactly the reason you mentioned. In early days, main-stream content was easy and cheap to license. It isn't anymore, so Netflix couldn't continue to exist. Continuing that business model meant Netflix was going to be dead. This new gambit either has to work, or it won't, but the old Netflix model of cheap third party content won't be back. I think it ultimately ends up with Netflix shrinking and having to be ok with that due to more competition. Maybe a micro-payments system might take over at some point where we can very democratically vote with our dollars, but ultimately, I don't think people really want that.
      • by AnonyMouseCowWard ( 2542464 ) on Thursday February 28, 2019 @03:53PM (#58196006)
        I think you're absolutely spot-on. Netflix of old is gone, or soon will be gone. Every media company is now realizing the value of owning the Internet distribution channel, and won't easily lease rights to a 3rd-party, which ultimately means a fragmentation of the market, the death of Netflix/Hulu, and a lot of Disney/HBO/etc. streaming services.

        The one problem media companies are not seeing is that Netflix is/was successful because it was an aggregator of content; people don't necessarily want to pay for the Disney Channel on its own at $15/month, that option always existed (more or less) via cable. I posit that as the market fragments itself, consumers will simply go back to piracy, because that's the only convenient and cheap way of getting the content.
    • I don't intrinsically mind my Netflix bill going up another buck or two a month; that's about in line with inflation when they started doing the streaming thing.

      It has increased much faster than inflation, unless we are talking about Venezuela.

    • by Shaitan ( 22585 )

      "The question is whether their original content is something most of their customers will be willing to pay more for, and while I think they are, I think that for Netflix to continue to grow as another-HBO-on-the-Internet, they're going to start to be doing it at the expense of the companies from whom they previously licensed content."

      I doubt it, their original content was good, then plentiful with a few good gems mixed in, now it is 99% crap and it is more and more frustrating finding an interesting plot m

  • Hi Stanley, We hope you have been enjoying your Netflix membership. We are writing to let you know about an upcoming change. Your monthly price is increasing to $15.99 on Tuesday, March 26th 2019. Why? Weâ(TM)re hard at work improving Netflix so that you can have even more great TV shows and movies to enjoy. Hereâ(TM)s to watching what you want, when you want, where you want. You can change your plan, or if you do not wish to continue your membership, as always you can cancel any time at netflix.c
  • my bro insisted for years we keep it but last year we barely used it. The last rate hike was it. My kid makes me keep it for the time being, but once she's on her own in a few years I'll likely say good bye to it. Especially if it's pushing $20/mo.
  • Had both Netflix and Amazon Prime Video for awhile.

    Of the TV watching I did, did more and more Amazon and less and less Netflix. Finally dropped the Netflix. Just not worth it to me.

    Amazon bundles other stuff with Prime (frankly, I had Prime already for the other stuff) ... Netflix?

    Heck, at this point if I wanted a second service (which I don't) I'd probably do Hulu.

    • by Shaitan ( 22585 )

      I use Playstation Vue for the regular TV stuff. Amazon ties you into their app, which was fine with a FireTV since it was what you booted into but is really annoying when it's just an app you load. Also they censor the shit out of everything.

  • Stop making the SJW crap that no one wants to see!

  • Netflix is starting to act like a monopoly with its streaming video. At least with music you have the option of free streaming services, podcasts, CDs, Spotify, etc. With video it's becoming too concentrated and centralized.
  • ...with Disney+, Hulu, Amazon, etc Netflix is losing more and more interesting content and all these walled gardens are just going to drive people back to piracy anyway.

  • As bait to get more people in try a lower cost 1 screen standard product.
    Up the price of an improved 4K, HD service.
  • I want more than 3 DVDs at a time. Let me have 4 or more at a time. I will give you more money. Just let me give it to you!

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