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Why Some Businesses Really Hate Yelp (thehustle.co) 115

An anonymous reader quotes Slate: The overall argument of Billion Dollar Bully, the new documentary about Yelp released on Amazon and iTunes in May, is that Yelp extorts small business owners for advertising fees in return for helping to manage and improve reviews on their platform... Yelp has fought back against the allegations made in the film, arguing that "There has never been a connection between ratings and reviews on Yelp and buying advertising...." But the issue for small business owners has always been broader than advertising: Local businesses feel that Yelp offers no due process to resolve disputes and misunderstandings. That's because the company's standard position is to absolve itself of any responsibility to get involved....

Yelp is combating the claims made in the film by purchasing the domain BillionDollarBully.com and redirecting it to a Yelp page that explains that the company does not extort local businesses to manipulate ratings.

The Hustle argues that despite "legions" of anecdotal evidence from business owners, "the linkage between these two things ultimately can't be proven without transparency around Yelp's filtering algorithm." This is apparently leaving some restauranteurs feeling powerless and angry: In isolated bids to circumvent the "oppression" of online reviews, business owners have plunked "NO YELPERS" signs in their windows, shamed rude reviewers on Instagram, and launched anti-Yelp websites. Dan Neves, a waiter at a fine dining establishment in Austin, Texas, created YELP BULLIES EXPOSED, a private Facebook group that tracks down rude Yelpers and sends them a one-pound bag of animal feces... "I've had friends get fired over bad Yelp reviews, even if the review was untrue," says Neves.
ReviewFraud.org investigated the people interviewed for the documentary, and suggested that in some cases the real victims may be Yelp's unsuspecting reviewers. "A few negative reviewers claimed that the owner harassed them or contacted their employer to have them fired." Billion Dollar Bully raised money on Kickstarter. I was excited to see this film see the light of day. Sadly, I was disappointed... not all businesses are good, not all business owners are reputable, and not all pieces of investigative "journalism" are credible. Had the filmmakers taken a closer look at these business and other review platforms, I doubt that this movie would have been made. I've made that clear by looking at the reviews of those claiming extortion. For me, this was a massive failure and should be titled A Billion Dollar Scapegoat.
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Why Some Businesses Really Hate Yelp

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  • by CaptainDork ( 3678879 ) on Sunday June 09, 2019 @04:50PM (#58736306)

    ... people using Yelp. Just stop.

    Oh, and #deletefacebook

    • by apoc.famine ( 621563 ) <apoc.famine@g m a i l . com> on Sunday June 09, 2019 @11:35PM (#58737566) Journal

      Eh, I like Yelp. Lets the dumb people avoid the great local spots that tell Yelp to fuck off, allowing the rest of us to dine there in peace.

      I travel a bit for work, and my strategy goes like this:

      1) Find a bar with a great beer selection and good food offerings.
      2) Chat up the bartender about their great beer and food.
      3) Inquire where else I might find good food and beer.
      4) Go there, repeat.

      Want to find great food in a city? Ask someone in the food service industry. They know. But you need to get a little on their good side before they'll tell you.

      I'm happy to let everyone else use Yelp.

      • I can confirm your method works. A couple years ago we made a stop in Savannah on our way to Orlando. We had dinner reservations at a well-known restaurant, but went out to do some day drinking and exploring. We wound up in a perfect little dive called the Rail Pub. After a couple rounds and plenty of friendly conversation with the staff and a handful of locals, our reservations were thoroughly mocked and we were instead redirected us to place called Treylor Park. It did not disappoint!

  • Extortion (Score:5, Informative)

    by Sir Holo ( 531007 ) on Sunday June 09, 2019 @04:58PM (#58736332)

    Yelp runs an extortion racket targeting small businesses. Of course people hate them!

    I've seen a business get its clear and honest reviews taken down, and all of the negative ones left up despite complaints or hearsay reviews. This happened in the couple of months after the business told Yelp "No" when asked to pay for some promotional fee of some sort.

    Yelp reviews are therefore unreliable.

    • I've had very bad experiences with Yelp, also. One experience: A good review was not correct.
    • Blame the reviewers. They're a bunch of know-nothings intent on posting every chance they get just to feel important. No one ever says a business is adequate and safe to use, instead the reviews treat them as either the worst experience ever or the greatest place on earth. Yelp has never had good recommendations that I felt were worth paying attention to.

      Why people feel compelled to go there is beyond me. If you don't know anything about a restaurant, then just go visit it instead of worrying that there

      • by Anonymous Coward

        Most of the reviewers are from the business owner or staff. The astroturfing on Yelp is actually depleting world petroleum supplies.

      • Re:Extortion (Score:4, Insightful)

        by HiThere ( 15173 ) <charleshixsn@@@earthlink...net> on Sunday June 09, 2019 @08:06PM (#58736944)

        If Yelp's business model involves monetizing those reviewers, then there's no reason they should get a pass. They're the ones that set up the incentives within which the reviewers operate.

      • by Sloppy ( 14984 )

        Blame the reviewers. They're a bunch of know-nothings intent on posting every chance they get just to feel important. No one ever says a business is adequate and safe to use, instead the reviews treat them as either the worst experience ever or the greatest place on earth.

        So, what's a good way to address that? The basic idea of getting people to rate things (not just in extreme situations, but in common/mundane situations too) isn't a bad idea. If people actually did it, and honestly (i.e. you could somehow

        • The way to address it is to not take it so seriously. Ie, the people who visit yelp should not take these reviews as gospel, so that you can't put a place out of business by putting up bad reviews. And Yelp shouldn't be a one-stop-shop for reviews, instead look around some more, ask friends what they think, see what the newspaper thinks, etc. Just look at the pictures of the food, if it looks good then go without. Maybe go to a restaurant that The problem perhaps isn't with Yelp or Amazon, but with the

    • Re:Extortion (Score:5, Interesting)

      by coldrestart ( 2657909 ) on Sunday June 09, 2019 @06:14PM (#58736592)
      As a small business owner I believe all of the online review systems suck; weaponizing the reviewers against small businesses without any real oversight or fairness. The problem with all the online review systems is that the business owner has to verify they're real - whereas the reviewers do not. This means anyone can post anonymous and unverifiable reviews that aren't vetted by any fair methods. We've had disgruntled ex-employees slag on our business via the numerous online review sites, and despite it being a violation on all of them it's almost impossible to get those reviews removed. We've also had negative reviews from people we've never done business with. I've also read numerous other reviews that are clear violations of the review policies of the sites and reported them, but they remain, including those from Google "Local Guides", who you might presume were held to a higher standard. They advise business owners to reply to all reviews, but how does one reply to a review from someone who you've never done business with? Because of the ease with which one can create fake or misleading negative reviews that also means it's easy enough to create fake positive reviews. And that means that the reviews are essentially meaningless and unreliable (but then the astute ones already knew that). Amazon can't even deal with the problem of fake reviews (and begs the question of do they even want to?). Yelp has a long history of extorting small businesses, but all the online review systems are broken, and it's all too easy for people to use them as weapons against small businesses.
      • You can treat them as glorified poster boards where anyone can add their stuff. So removing them forcefully would be an attack on free speech. Unless their falsity is proven. And those corps can't magically do that. Need to interoperate with with some neutral party that has enough skill to make proper assessment of review's veracity, like a small claims court. Actually, a false review can be pursued legally as libel. And it's good that yelp etc aren't in any hurry to usurp court's authority. So basically it
    • by Anonymous Coward

      Exactly, this is the issue. In November 2018 a rep calls. I tell him itâ(TM)s not right to pay to be #1, we are #1 cuz we are good. All of a sudden 80% of reviews disappeared. This is the issue. These reviews have been up for 7 years. thats a bit fishy?

    • While I don't doubt that there are businesses who have had honest reviews taken down, my experience with business owners is that they will make this claim, even to their friends and family who trust their word, even when the review was in fact fake, simply because they don't think that it could have been proven to be fake.

      Never ever ever ever ever believe the stories that the people in your bubble tell you. None of those stories are literally true and included all the relevant data. They were all heavily sp

    • Re: (Score:3, Interesting)

      My business has a low Yelp score (like 2.2). A couple trusted reviewers gave us aggressive 1 stars.

      Our Facebook and Google are 4.8 and 4.7.

      Why the huge difference?

      In the business admin it shows that Yelp has ignored most any positive review. A small sampling... They notify us that an out of town shopper who visited us and posted a 5 star was questionable because they think we "asked" for the review (we didn't). They notify that about 20 positive reviews from locals who interact with us a lot "can'
      • In the business admin it shows that Yelp has ignored most any positive review. A small sampling... They notify us that an out of town shopper who visited us and posted a 5 star was questionable because they think we "asked" for the review (we didn't). They notify that about 20 positive reviews from locals who interact with us a lot "can't be trusted to be unbiased."

        That is exactly what Yelp did to the business that I mentioned. Positive reviews that had been there for a year or two came down. New reviews that were positive came down very quickly. Bad ones stayed up no matter when they were posted.

  • Comment removed based on user account deletion
  • by Anonymous Coward on Sunday June 09, 2019 @05:10PM (#58736382)

    Yelp extorts small business owners for advertising fees in return for helping to manage and improve reviews on their platform

    That's basically the same business model as the BBB. The BBB is 100% funded by member businesses. If a non-member gets a complaint, the BBB goes to that business and says "if you join up and pays dues then we will expire unresolved complaints after X months" (typically 12-18 months, it varies by local chapter). But if they don't pay up, the complaint stays on their record permanently.

    In a perverse way, that makes business who advertise their good standing (i.e. dues-paying status) with the BBB less trustworthy than non-member businesses. Sure, occasionally there will be a dues-paying BBB member that is just so egregiously bad that the BBB can't cover it up. But that's the exception, not the rule.

    If a rating organization is in any way funded by the companies they rate, their ratings aren't worth jack shit.

    • Comment removed based on user account deletion
    • Could be worse. You know all those ads on TV for sites that promise to match home buyers/sellers with "the best agents", with a lot of big talk about reviews and track records? Becoming one of those "best agents" costs a few hundred bucks a month.
    • It would be a pity if something bad happened to its good reviews.

      Online reviewers are so mean. But if you pay us, we will protect you from that horrible fate.

      Otherwise the bad reviews could accumulate and be the first ones to show up. Nobody wants that, do you?
  • by crgrace ( 220738 ) on Sunday June 09, 2019 @05:14PM (#58736392)

    Last week my wife and I wanted to go to a restaurant and they used Yelp for reservations. OK, so we go online and make a reservation.

    Two days ago we get a request to verify the reservation. We open the link and it is Yelp requiring us to sign in to confirm the reservation. Nope. We don't have Yelp accounts and don't want to be forced to download the app.

    We ended up calling the restaurant and they were able to accommodate us. But, wow, I hate how more and more these companies are trying to force you to sign into their stupid service.

  • closed account (Score:2, Interesting)

    by Anonymous Coward

    A friend of mine ran a legitimate massage/spa (yes, they exist) and was using yelp! to advertise.

    One day, we went to place an ad only to discover the account had been closed. When we inquired why, we were told because someone felt it was inappropriate. No specifics. No chance for appeal. No way to reestablish on Yelp!

    She only ran stock photos - no nudity and had a real website set up that was tasteful. The ads was along the same lines as one of the larger âoespasâ. She had no formal complaints

  • Okay, Yelp. But what about TripAdvisor and others? I have not seen "Billion Dollar Bully", but, judging from its Wikipedia page (https://en.wikipedia.org/wiki/Billion_Dollar_Bully), seems like Yelp is front and center.
  • by Anonymous Coward
    Yelp has been widely reported for calling up businesses and offering to make the bad reviews "go away" if the business pays for a premium subscription. Yelp isn't an impartial arbiter of good or bad, it's a protection racket.
  • by davmoo ( 63521 ) on Sunday June 09, 2019 @05:38PM (#58736476)

    The big problem I have with Yelp, and why I advise my clients to NEVER use it, boils down to actual customers. I know of at least three local businesses that either folded or had to change their names because of onslaughts of bad reviews from people who never actually did business with the companies. One can totally make shit up and Yelp doesn't seem to have a problem with that.

    • One can totally make shit up and Yelp doesn't seem to have a problem with that.

      Yeah, but then neither does Google, or Amazon for that matter.

    • Who has the time to make up shit about restaurants?
      Maybe restaurant owners should stop being assholes and their reviews would improve

      • Re: (Score:3, Insightful)

        If a business has to close its doors from an onslaught of shitty Yelp reviews - good. It was a shitty business.

        It's true that if bad reviews force a business to shut down it was probably not a great business, this discounts the effect of fake reviews on a business. In the short term a small business can be devastated by an onslaught of bad reviews even if they're not true.

        Ever heard of fake reviews, kid? Your generation writes plenty of them and thus clearly has the time to do so.

        Who has the time to make up shit about restaurants?

        Are you really suggesting there are no such thing as fake reviews?! Wow - that is a level of either cluelessness or naivety that I

      • by sjames ( 1099 )

        Apparently plenty of people. They find complaining to be recreational and make them feel important.

        In some cases they do it to punish businesses that didn't give them free stuff when they complained that the literally still steaming soup was cold.

    • Why were they getting the reviews? Were the in the news for some other reason, and it resulted in fake reviews?

  • Power corrupts. (Score:2, Interesting)

    by Anonymous Coward

    Give people the power to hurt businesses and they will use it. Your restaurant is not vegan? Here, have a one star review. Doesn't matter that the guest indeed got a vegan meal and more than their fair share of customer service to help with the selection, and that nobody claimed that the restaurant is vegan: one star.

    All online ratings are rigged. We know the people who rate other restaurants in the area, and let's just say they're not quite impartial. That's on top of the people who just use ratings to get

    • That's OK because those sorts of reviews will be broadly distributed, and the rate is low. You don't need a perfect rating. Nobody cares that much about the average rating either. They usually look at recent individual reviews, and then go to the restaurant, or not. If the reviews are 1 star with no good reasons given, those get skipped over.

      It is actually difficult to write a persuasive bad review. Most bad reviews only sound like bad customers.

      Maybe the dish isn't Authentic enough for some visitor, but th

  • than trying to find a restaurant home page and being deluged with links for yelp, yellowpages, trlpadvisor, and so on.

    The actual restaurant page isn't even usually on the first page of results.

    I sometimes click on the yelp link to check hours, and maybe a menu, but other than that, they're usually worthless.

  • by Anonymous Coward

    Just look up Louis Rossmann on Youtube and what he has to say about Yelp.

  • by Chris Mattern ( 191822 ) on Sunday June 09, 2019 @05:58PM (#58736548)

    Because sometimes they get bad reviews.

    Yes, sometimes those bad reviews aren't fair, but, news flash, the businesses with bad reviews don't like the fair ones just about as much as they don't like the unfair ones.

  • by Anonymous Coward

    One of the biggest mistakes I ever did was put my business listing on Yelp.

    Since then at least one a week, sometimes every day, I would get a never ending stream of annoying sales calls. It's been years and they still call and bug me. It's like a plague.

    And not once, have I ever been able to trace any traffic or business from their listings.

  • Get ready for some boogers and cum
  • by techno-vampire ( 666512 ) on Sunday June 09, 2019 @06:42PM (#58736666) Homepage
    A few days ago, I looked up a restaurant in San Francisco that I hadn't visited in decades, and was delighted to see that it's still there: The House of Prime Rib [houseofprimerib.net]. Looking through the reviews, I saw that one person had given it a one star review, because he didn't like the way his "steak" was cooked. Well, guess what? They don't serve steaks, they serve Prime Rib, which is a roast, not a steak, and the surface of the serving isn't seared and doesn't have any grill marks. Not only that, but after it's been carved at the table, you can always have it taken to the kitchen and seared on the grill if that's the way you want it. And that's exactly why small business should hate Yelp!, Google Maps and all such similar rating sites. Too many of the reviews come either customers that didn't understand what they were buying, or had a problem with their order and want a place to vent. Very few happy customers bother with reviews, so it's easy to get an unfair reputation.
    • "They don't serve steaks, they serve Prime Rib" for most lay person steaks are any pieces of carved meat so for them prime rib IS a steak. In fact just wiki prime rib : it is under a serie for steak.
      • So, what you're saying is that for most lay people, pork chops, chicken cutlets and rack of lamb are steaks? Yeah; right.
        • Add "slab if meat from beef" if you prefer. the difference between a steak and a prime rib is nil for most people - prime rib being a specific type of steak. So the OP protesting the person did not eat there is probably invalid at least on the ground he contested it.
          • I am the OP, and I never said that the person giving that bad review hadn't visited the restaurant, only that the reviewer didn't understand the difference between prime rib and rib steak. I will agree, however, that if the roast is sectioned before cooking, the individual pieces are considered to be steaks, rib steaks to be specific.
      • by mcvos ( 645701 )

        I just had a discussion yesterday about how steak is supposed to be the English word for the Dutch "biefstuk", but whereas "biefstuk" can only be entrecote, tournedos or rib-eye, steak can be literally anything.

        So either it's a really poor translation, or it's a sign of the differences in food standards between the US and Europe.

  • by JustAnotherOldGuy ( 4145623 ) on Sunday June 09, 2019 @06:52PM (#58736708) Journal

    My wife's business is on Yelp, and I was getting 3 or 4 calls a week from a Yelp Account Rep named Anthony who was trying to get us to buy advertising.

    I kept declining and I would tell him not to call back, we're not going to buy any advertising.

    And yet he persisted, calling and calling and calling. I finally told him that if he called me again I was going to "hunt him down and beat him to death."

    The calls stopped, but lo and behold, a couple days later we got our first bad review in over 2 years of business. And the review came from someone who supposedly lived over 1,000 miles away. Hmmm, what an amazing coincidence.

    And whaddya know, Anthony called a couple days later and explained that if we bought advertising they could "push the bad reviews down the page" so people wouldn't see them.

    My reply: "No thanks, fuckface, and don't call me again."

    Haven't heard from them in over a year. Sometimes you just have to tell them to fuck off.

    I've heard this same story line from over a dozen people who have businesses that I know personally. So yeah, Yelp is run by a bunch of fucking extortionists, no two ways about it.

  • by Anonymous Coward

    An unhealthy percentage of sales people are scum.

    The Internet is a cesspool of nonsense.

    Outfits like BBB and Yelp are little more than extortion rackets.

    Is anyone surprised...even a little? This is how people who want things and or have power typically behave.

  • by Anonymous Coward on Sunday June 09, 2019 @07:15PM (#58736794)

    A few months ago a (local) news story hit the airwaves.

    The setup was this. A customer went into a restaurant, wasn't happy, and left a negative review at one of these review sites. What was the issue?

    Apparently, they had several concerns, but the one that got all the attention was that the restaurant charged them $5 (roughly) for a pop. Seems like a lot, right? And the other issues all seemed to come back to cost too.

    Now here is where the business had a beef. The customer raised their concerns with staff at the time of service and they got their issues addressed. The high cost drink was entirely removed from their bill. And still the customer posted a bad review. Nor did the restaurant avoid the issue afterwards, they went and were interviewed to get their side of the story out there.

    Also, that high cost drink? Who goes in to a sit-down restaurant and orders one pop? No one, that's who. The restaurant rightly viewed (and views) the entire meal as the customer interaction and they aren't in the business of selling cheap drinks like a soda pop machine. If you want that experience, go to a fast food joint or better yet, a soda pop machine.

    Now, the theory of review sites is that for a thriving business, good reviews will swamp bad reviews and so the unjustified bad reviews will not matter. And let's be honest, even a good business won't always succeed in delivering a good experience to all customers. Sometimes the business will really let a customer down.

    However in this case it seemed like the customer had totally unrealistic expectations of what this restaurant could do for them, and what the price of service should be. And having been heard by the restaurant and having their bill adjusted, they turned around and rewarded the business by stabbing them in the proverbial back. Not cool! Not cool at all.

  • Facebook, Google, Apple all provide actual products and services -- of disputed value -- to everybody. But when we keep hearing stories about regular, non-technology based businesses with thin margins being shaken down, all similarly and what appears to be repeatedly, where's the outrage from our legislators?

  • I trust Yelp as much as I trust Zillow. And that ain't saying much.
  • i have a client who has over 100 5-star reviews on yelp that were inexlicably moved to the kind-of-hidden 'not currently recommended' page... dropping their overall rating from 4.75 to 3.5. no responses to calls or emails. no explanations. no justifications. no mas.
  • It's a basic conflict of interest and why Consumer Reports does not sell ads. AS soon as a review site sells ads, the reviews cease to be meaningful. There is no way to distinguish legitimate reviews from the outcome of ad buys.

    This is also an issue with real-estate sites like Zillow, that claim to help find "the best" agents in the area. Those "best" agents are the ones who pay to advertise.

    It's all a giant scam.

  • There's a lot of shitty customers out there, and a lot of shitty businesses.

    They all come together on Yelp.

  • Isn't it the saying that one good customer experience and they'll maybe tell one or two friends, one bad experience and they'll tell the world. Whether you agree or disagree with Yelp or any other customer review sites, it's the nature of retail and customer complaints. I say suck it up, learn from the complaints, interact with people on Yelp or wherever; You'll be better for it.

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  • Obvious Yelp bullying businesses to buy ads and hiding their entries if they don't is bad, and makes Yelp less reliable for users. Restaurants bullying customers over bad reviews is also bad and means everybody should avoid that restaurant. And if someone sends you a pound of poo, it's time to get the police involved.

    Bad actors all around. This situation sounds like Yelp and restaurants are working together to undermine the market they both rely on.

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