Billboards Love Streaming Wars Because That's Where Ads End Up (bloomberg.com) 14
Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it's traditional media that often benefits. From a report: Apple, Disney and other big tech and media giants are increasingly turning to outlets like TV, billboards and newspapers to promote their new online products. Spending on broadcast and cable ads by streaming services jumped 19% to $209 million over the past 10 weeks, according to data from researcher ISpot.TV. The biggest spender was Apple, which launched its Apple TV+ service on Nov. 1. It accounted for almost one-quarter of the spending, followed closely behind by Amazon.com , with $37 million in TV ad purchases.
"Television is the easiest place to find people who like TV," said Brian Wieser, global president of business intelligence for GroupM, the ad buying unit of WPP. Disney, which introduced its new Disney+ streaming service on Tuesday, relied heavily on its own networks for marketing. Ads ran on ESPN's Monday Night Football, while ABC aired the first episode of the service's new "High School Musical" series the Friday before the launch. The company also promoted the service on its radio network and in the hotel rooms at its theme parks.
"Television is the easiest place to find people who like TV," said Brian Wieser, global president of business intelligence for GroupM, the ad buying unit of WPP. Disney, which introduced its new Disney+ streaming service on Tuesday, relied heavily on its own networks for marketing. Ads ran on ESPN's Monday Night Football, while ABC aired the first episode of the service's new "High School Musical" series the Friday before the launch. The company also promoted the service on its radio network and in the hotel rooms at its theme parks.
Looks like a PHD is working on this... (Score:2)
"Television is the easiest place to find people who like TV," said Brian Wieser,
He is a Dr. of Obvious. I can't believe I just read that.
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AppleTV+ ads are on other streaming services (Score:3)
Who cares about television? You advertise on other streaming services if you want to find people willing to pay for streaming services.
Billboards are cheap to put ads on. You do have to police them, though. If they degrade, nobody will tell you, or fix it... unless you complain to the ad company that owns them.
Re:AppleTV+ ads are on other streaming services (Score:4, Insightful)
You advertise on other streaming services if you want to find people willing to pay for streaming services.
You're correct on one point. If my streaming provider started showing advertising, that would be a certain way to get me to move to another product.
anything pushed down my throat (Score:2)
gets ignored.
If it is a product then I won't buy it
If it is some TV show or film, I won't watch it.
Yours
Grumpy
Why is Apple Advertising? (Score:2)
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No, the Muppets are doing ads for Facebook [youtube.com], not Apple, even though most Muppet content is on Disney Plus.
Let me promote my advertising platform (Score:1)
By advertising on all the other platforms. It's OK, money isn't real, revenue doesn't matter. And we'll make it up in growing our user base.
Figures. (Score:2)
People who make a living as content creators are often consummate BSers.
People who distribute content for a living are scam artists pure and simple. When the hawkers are hawking to other hawkers, that's a hunk o' hawkin'.
The incredible shrinking audience pool (Score:2)
"Television is the easiest place to find people who like TV,"
Television is where you find the shrinking pool of people who still watch broadcast TV. We're getting an air antenna for the few things we care about which is mostly local news and maybe the occasional football game.