Apple Launches 'Apple Music TV', a 24-Hour Music Video Livestream

Apple has launched Apple Music TV, a free 24-hour curated livestream of popular music videos that will also include "exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests," according to the announcement. From a report: Apple Music TV will be available to U.S. residents only on the Apple Music app and the Apple TV app. It can be found at apple.co/AppleMusicTV and in the browse tab in the Apple Music and Apple TV app. The service premiered Monday morning with a countdown of the top 100 all-time most-streamed songs in the U.S. on Apple Music. On Thursday (October 22), it will celebrate the upcoming release of Bruce Springsteens's "Letter to You" album with an "all day Bruce takeover" featuring music-video blocks of his most popular videos, an interview with Zane Lowe, anchor of Apple Music's radio station, and a special livestream fan event.

reality tv

[locopuyo]

in b4 it turns into 24/7 reality tv

Digital killed the analog star

[goombah99]

And internet narrowcasting killed the multicast TV.

Now were going back to channels, only it's just for you.

Since net neutrality is now fomrally a dead letter, the ISPs are free to use QoS as the hammer to force you to subscribe to them to reach your favorite shows.

The only thing fighting that is the content providers that want to be on all the different ISPs.

But as the number of content providers becomes a mini OPEC cartel, the steady state is they are the only ones that don't have to pay for good QoS, an

Now this actually sounds good

[SuperKendall]

To me this sounds far more interesting than most Apple video offerings of late, I miss those early days of MTV where you really just had music videos...

And coming from Apple, it should actually just be just music videos with no ads (though of course fundamentally a music video is an ad in and of itself!).

If Apple is listening, please do not fall pray to devolving your music video channel into a reality TV channel, thanks!

Re:

[imidan]

I want a service like this, but with a little more customization, like Spotify or Pandora. (Although not like Pandora, because I have never had a good experience with Pandora.) But, you know, let me set a basic genre and like and dislike videos. That, I might pay for. I liked MTV. I want my MTV, but with a little interactive update for the 2020s.

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[AmiMoJo]

I was about to say this takes me back to the 90s and 24/7 curated music channels.

songlyrics : 1985 by Bowling for soup

[goombah99]

since Bruce Springsteen, Madonna
Way before Nirvana
There was U2 and Blondie
And music still on MTV
Her two kids in high school
They tell her that she's uncool
'Cause she's still preoccupied
With 19, 19, 1985

She's seen all the classics
She knows every line
Breakfast Club, Pretty in Pink
Even Saint Elmo's Fire
She rocked out to Wham
Not a big Limp Bizkit fan
Thought she'd get a hand
On a member of Duran Duran

Where's the mini-skirt made of snake skin
And who's the other guy that's singing in Van Halen
When did reality become

I want my Apple TV

[goombah99]

Not quite as catchy sounding as MTV.

And why did MTV stop showing music videos anyhow?

Is this like how Sporting good stores always evolve from niche gearhead stores to clothing stores?

Re:

[DontBeAMoran]

In the end all the stores will only sell shoes, because people always look down when they're depressed.

Re:

[R3d M3rcury]

And why did MTV stop showing music videos anyhow?

Well, as I understand it, they became too successful. This annoyed the music companies which promptly raised their rates and started demanding to have some say whether a song was in "heavy rotation" and the like.

We see something like this today with Hulus and Netflix--if you don't own your own content and you're at the whim of the person who does, you can get into trouble. MTV didn't own those music videos, the music companies did. And when they saw how much money MTV was making, they raised their rates.

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[bob4u2c]

The video for this was just as awesome!

www.youtube.com [youtube.com]

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[SuperKendall]

Thanks - you were right, that was awesome! :-)

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[R3d M3rcury]

And, of course, the video. [youtube.com]

Internet = TV 2.0

[TeknoHog]

Well, this is timely. In my previous post today, I remarked how we used to choose what we browse online, but now most people just want a social media stream that is not unlike having the TV on all the time.

Perhaps Apple's next innovation will be some kind of a "broad-cast" system that avoids making separate copies for each viewer. Maybe use old-time CRTs too, for those indispensable rounded corners.

Re:

[DontBeAMoran]

Unless Apple can make 1mm thin CRTs, they'll never go back to those.

Remember MTV

[ruddk]

pepperidge farm remembers.
Spent many hours watching Ray Cokes in the UK version. :) ah the memories.

Re:

[DontBeAMoran]

Remember the Pepperidge Farm Remembers memes?

Pepperidge Farm Remembers.

So they are essentially bring back MTV ?????

[big-giant-head]

I actually miss actual MTV .. I hate reality tv .. because it's not real and it just sucks ...

Does not work for US account outside US

[mhocker]

I have a paid US Apple Music account. I'm currently outside the US. All other Apple services work fine but this one shows me a recorded video (!) which says "this program is currently unavailable" in white text on black background, in multiple languages.

Loading up my trusty VPN makes it work, but it's annoying to be geo-locked on only one of Apple's services.

What is this? 1985?

[jargonburn]

music still on MTV...

Beavis and Butthead

[h33t l4x0r]

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