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Television Sony

Sony TVs Get Brighter OLED, Cognitive Processing, Google TV Streaming in 2021 (cnet.com) 33

Posted by msmash from the up-next dept.
Sony is probably the most storied TV brand still standing and while it's no longer a top 5 seller, it remains a powerhouse among high-end models -- aka TVs that cost a lot of money. Its 2021 lineup of new sets, announced in advance of CES, includes lots of impressive technology and will likely cost a pretty penny too. From a report: The highest-end new Sony has 8K resolution, but the most interesting TV to video quality nerds is the new Master Series A90J OLED TV with higher peak brightness -- marking the first time in years an OLED TV maker has touted brighter panels. Brightness is important for HDR and for making an image pop in bright rooms, and it's the one major area where OLED traditionally lags LCD.

Sony is also the first company to officially announce a new size of OLED: 83 inches, the largest 4K OLED to date. (If you're keeping track, LG has an 88-inch 8K OLED for, cough, $30,000.) And if that's not big enough for ya, the successor series to my favorite Sony (for the money) of 2020 includes a 100-inch model. Less exciting (to me) than bigger, brighter TVs is something Sony calls "cognitive" processing, available on all of its 2021 TVs. [...] More welcome was the news that all of the models detailed below include HDMI 2.1 gaming extras, namely 4K/120fps input and variable refresh rate (the latter available via a firmware update), which were previously reserved for just one 2020 model, the X900H.
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Sony TVs Get Brighter OLED, Cognitive Processing, Google TV Streaming in 2021 More

Sony TVs Get Brighter OLED, Cognitive Processing, Google TV Streaming in 2021

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  • No thanks. OLED always has burn in. May take a few years to show up, maybe less maybe more .. either way .. no thanks. QLED is better. Just wait for Micro-LEDs, they will soon figure out the mass production issues.

    • I was really holding out for an OLED TV but my OLED phone got burn-in so now I dunno. Granted it was on full brightness fighting the sunshine on a mapping app with stationary menus. I got a 4k OLED laptop too which is great but I won't run the UI on full bright, only movies.

    • Re: (Score:2)

      by AmiMoJo ( 196126 )

      Burn-in for OLED is basically a non-issue unless you like to watch 24 hour news 24 hours a day.

      https://youtu.be/SlP2kwNqXNA [youtu.be]

      TL;DW after 6 months of 20 hours a day of mixed content the was no burn in. The only thing you need to do to prevent it is to leave the TV on standby periodically, as it uses standby time to recalibrate and eliminate burn-in.

      • Re: (Score:1)

        by Anonymous Coward

        Nope. I just had my panel replaced on my OLED65C7P today. It was purchased in March of 2018. It had serious burn in starting about 6-8 months ago. Not minor burn in. Dark, noticeable issues/blotching and logos all over the screen - especially the red pixels. I use an Apple TV exclusively on this TV, and the screensaver pops on pretty quickly, so I was really surprised.

        It was a living room TV and was used for about 4 hours per day. A mix of news, kids' cartoons, movies, etc. No games. No extended CNN/Fox lo

  • No it's not. HDR is about dynamic range. Eye-killing brightness is not a requirement and honestly is not consumer friendly and shouldn't be a long-term goal for HDR.

    Brightness is just how LCDs have accomplished it due to having very poor black levels -- if you can't go down you must go up.

    OLEDs have also had a problem with fidelity at low brightness levels, for a different reason, where the difference between 0 and 1 is very large compared to 1 and 2. However, this has improved considerably.

    • Brightness is just how LCDs have accomplished it due to having very poor black levels

      OLED has no problem with black levels. You can't get much blacker than off with zero light emitted.

      But OLED was always dimmer than backlit LCD. You don't have to worry about burning out your eyes when you're trying to watch TV on a sunny day when you don't have a home theater setup. You'll struggle to even see the picture. I personally have my main TV in a room with no windows and keep the brightness set at around 50%. But it's not practical unless you have the space.

      • OLED has no problem with black levels. You can't get much blacker than off with zero light emitted.

        OLEDs have historically had problems [youtube.com] with near-black levels, which I think is what the parent was referring to. But recent models have pretty much fixed this.

        OLEDs also have problems with near-black uniformity, usually in the form of very faint vertical streaks that can't be seen in *most* normal viewing. Some panels are worse than others. Panasonic sets tend to be more uniform than LG for some reason, even though LG make all the panels.

        Personally I'd take these issues over the horrendous blotchy dirty scre

  • I have an old Panasonic Plasma, 65". It works fine, but it's going to give out at some point it's quite old. Also, I do want to go to 4K and HDR soonish.

    But I am torn between a TV and an UST projector. TV would be easier and I kind of know what to expect. OLED worries me due to burn-in (ironic, since I have a plasma and have 0 burn in, I know). I could get an 85" LED but then there are the picture quality black level trade-offs.

    But I've been following these new generation UST projectors and they look pretty

    • I've got an LG OLED65B7P (2017 model), and there's no perceptible screen burn from the few years we've used it. It doesn't get as much use as it would in some households, probably an average of a couple of hours a day.

      The image quality is stunning when driven in HDR from our Oppo UDP-203, Amazon 4K content, or Netflix 4K content. Later models have even better image quality and burn resistance. I don't expect to buy another TV for at least 10 years, except maybe to set up a larger screen in a dedicated ho

  • This is one of the many press articles written as if there was more than one manufacturer of OLED displays for consumers. But there is not. Sony buys displays from LG, puts themt into a housings of their own, and create some differently looking menus in their different operating system. But the display is still the same you get in any much cheaper LG OLED TV.

    Also, never forget, Sony is un-buyable because they infect customers with root kits.
    • They literally just get the display and maybe some base electronics. There's a lot more to how the display is driven and the processing, the same panel in TVs from two different manufacturers can vary significantly in many aspects. They 100% do not just plop it in the housing and write the menu system, lol.

      • Re: (Score:2)

        by ffkom ( 3519199 )
        Those "base electronics" contain their know-how on how to drive the display, which is a pretty sophisticated technology. Sony may be able to add some up-scaler, frame interpolation or similar in their part of the signal processing chain, but that is not going to deliver an image of fundamentally different quality.
        • There's more to it than that. How you drive it can affect the contrast, brightness, dark levels, banding, all sorts of shit. You may have the same fundamental limits and some aspects of the display quality may be fixed because of the same panel, of course, but there's a lot that goes into what you see on the screen that is dictated by stuff that is outside of the literal low level display electronics.

        • Re: (Score:2)

          by tlhIngan ( 30335 )

          Those "base electronics" contain their know-how on how to drive the display, which is a pretty sophisticated technology. Sony may be able to add some up-scaler, frame interpolation or similar in their part of the signal processing chain, but that is not going to deliver an image of fundamentally different quality.

          The base electronics is basically a TCON board. What you drive it with is up to Sony. Basically the inputs get sent through a video processor that does magic to the incoming pixels then spits out t

    • I've spent some time looking at both screens in a dark room while they were right next to each other. They both look great, but the LG and Sony OLED TV's 100% do not even remotely look the same outside of how black the screens can get. Watch the first 25 seconds of this if you don't believe me. https://www.youtube.com/watch?... [youtube.com]
  • does your TV have Blast Processing? I thought so. Check and Mate.

    • does your TV have Blast Processing?

      Blast processing merely stopped updating the display so that it could perform more computations. So yes, this (and every other smart TV) has blast processing.

  • smart tv's suck when updates stop & need e-net.

    Wifi is ok but not when when you want to have 8 tv's showing live sports at the same time on your wifi network.

  • It's now apparent manufacturers, of all stripes and in all industries, are vowed and determined to jam as much crap into a device as possible. Mainly because they want to track everything you do and resell that information and not because there's any great improvement for you.

    Trying to find a phone which is just a phone, a car which is just a car and of course a tv which is just a tv is a near futile pursuit. Even in those limited case where you might be able to find said simplicity, being able to turn of

  • It's still a display with a closed source computer built-in that is definitely spying on you and phoning home to earn Sony a few pennies. They would have to pay me to take one of these.

  • Nope. (Score:2)

    by sconeu ( 64226 )

    Not interested. Sony -- both hardware and software -- has been on my blacklist since the rootkit fiasco.

    Nothing they have done since has shown me that they've changed.

  • All Sony OLED tv’s get their panels from LG Displays which is a LG company. But Sony uses its own processor and hardware to create the picture. That's what makes it different. “BRAVIA is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony Corporation, and used for its television products.
  • I have been fighting with them for months over some shitty bugs with their "premium" TVs.. Six months ago after much back and forth a Sony rep called me on the phone to say it was definitely a bug and would be fixed in the next major Android OS update. The Android update landed but the fix didn't. Now I have reported it again and am getting the exact same wall of Ai reponses putting me through the ringer and giving me massive rage against that shitty company.. Sony is shameful.

  • There are enough "smart" things in my home entertainment system: game consoles, which can also stream, a dedicated Shield TV streamer, mostly for Kodi and "Internet Radio", and a Pi 4 B for times when I'm too lazy to go upstairs to the desktop. If you really want Apple/Google/Amazon in your living room, they all have snoopware-enabled (my Shield has no camera and the mic is physically disabled) devices you an use with a dumb TV or monitor.

    Sceptre has a few models of large-ish screen in 65- and 75-inch scre

  • Sony has always been a great player in TV segment. I apricate the upgrade to OLED. Hope to see more OLED TV in budget also. So we can have use them for free fire diamond code [nayag.com]. It will help them to cover more market and users.

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