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The Cinemas Now Hiring Out Their Screens To Gamers (bbc.com) 20

Some movie theaters around the world are renting out their screens to gamers to bring in a new revenue stream amid the coronavirus pandemic. The BBC reports: With many cinemas across the country closed due to coronavirus restrictions meaning that they can only open with 50% capacity, and far fewer movies being released to tempt cinemagoers, CGV [South Korea's largest cinema chain] came up with the idea of renting out its auditoriums to gamers to bring in a new revenue stream. Before 6pm up to four people can hire a screen for two hours for around $90. This then rises to $135 in the evening. Users have to bring their consoles, games and controllers with them. The auditoriums being hired out have between 100 and 200 seats, and by comparison CGV movie tickets cost around $12 each. So a 100-seat screen half filled for a film would bring in revenues of $600, rising to $1,200 for a 200-seat one at 50% capacity. And that is before the filmgoers buy their drinks and popcorn.

Yet while CGV isn't making anywhere as much money from the gamers, it is bringing in some additional income. The scheme is called Azit-X after "azit," the Korean word for hideout. Since the new service launched at the start of this year, auditoriums have been booked more than 130 times so far. While the majority of customers are said to be men in their 30s or 40s, couples and families have also taken part.

Korea's CGV is not the only cinema chain now letting gamers book cinema screens, as U.S. group Malco Theatres has been doing the same since November. Memphis-based Malco allows up to 20 people to hire a screen at its 36 cinemas across Arkansas, Kentucky, Louisiana, Mississippi, Missouri and Tennessee. The prices for service, which is called Malco Select, are $100 for two hours or $150 for three. Other U.S. chains, such as AMC and Cinemark, have been allowing customers in small groups to book auditoriums for private screenings.

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The Cinemas Now Hiring Out Their Screens To Gamers

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