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Television

LG's Rollable OLED TV On Sale In US For a Whopping $100,000 (cnet.com) 34

Posted by BeauHD from the large-chunk-of-change dept.
An anonymous reader quotes a report from CNET: LG's futuristic rollable TV has arrived. The LG Signature OLED R TV is now available in the US for $100,000 -- costing roughly 50 times more than your average 4K OLED TV. But this isn't your average TV. It has a thin, flexible 65-inch OLED screen. The "wow factor" is the TV's ability to roll down into its housing unit when you're not watching a movie or playing a video game in 4K. It also comes with a sound system with Dolby Atmos and Sound Pro, and has Google Assistant and Amazon Alexa built-in for voice control. The TV has three viewing modes: LG calls them "full view," "zero view" and "line view." In full view, the TV is completely unrolled from the base. In zero view, it's wrapped back up, letting you take advantage of just the Dolby Atmos speaker. In line view, part of the TV is unrolled, roughly a quarter of the screen. This unrolled section could show a clock, the weather or photos. If you're interested in purchasing this TV, LG requires you to contact a representative in your region via their website.
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LG's Rollable OLED TV On Sale In US For a Whopping $100,000 More

LG's Rollable OLED TV On Sale In US For a Whopping $100,000

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  • Interesting if pullable from the ceiling (Score:3)

    by ffkom ( 3519199 ) on Friday July 16, 2021 @06:00PM (#61589809)
    If the box could be mounted at the ceiling, such that you can pull the display down as a wall-covering very large display, this I would find interesting. But then again probably not interesting enough to pay 100k for this nice gimmick.

    • Re:Interesting if pullable from the ceiling (Score:5, Interesting)

      by rtb61 ( 674572 ) on Friday July 16, 2021 @09:12PM (#61590401) Homepage

      For much less than that. I would rather pay for nine 85 inch displays in an aluminium frame 3 x 3 grid with the centre screen and the main display. Hooked up to a computer and nine screens all at once 21 feet of glorious display, mainly used for scenery and ambient lighting. Cost like 1/5 including a high powered computer to power it all.

      • The price tag is insane, given that for 100,000 there are pretty much limitless alternatives one could use to hide a TV out of the way when not in use. I have been on yachts where the TV hides into the floor with a mechanical system that diverts it horizontally. That would not cost $100k

        • Yeah, but would it roll out, showing how much money you spent on it? That's the real point of this gimmicky bullshit.

          On the other hand, anything that gets the wealthy to fund OLED development so that the rest of us can have them is great.

    • Re: (Score:2)

      by tlhIngan ( 30335 )

      If the box could be mounted at the ceiling, such that you can pull the display down as a wall-covering very large display, this I would find interesting. But then again probably not interesting enough to pay 100k for this nice gimmick.

      We call those "screens" that are lit up by "projectors". You can get a really nice set up for under $100K.

      Of course, I see this less as a plaything and more of a way for those who claim "I don't own a TV" folks to actually watch TV. They'll be willing to say "I don't have a TV

      • Re: (Score:2)

        by ffkom ( 3519199 )
        I have yet to see any projector image that is anywhere near to the quality of my 4k OLED display - that is really not an alternative.

        My interest into a "roll-up" display would not be to hide the device as such, I just dislike the idea of covering up a whole wall (which also has windows in it) with a huge display at all times.

  • A solution in search for a problem (Score:3)

    by nospam007 ( 722110 ) * on Friday July 16, 2021 @06:02PM (#61589815)

    We had rollable books for millennia, we gave them up, too complicated.

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      No, it's a solution to a real problem.

      I have a house built in 1920. A TV looks out of place in my living room. Sometimes, I want to watch something on a large screen. Projectors suck unless the room is darkened. I have a TV that looks completely out of place.

      This solves a real problem. Not a world-ending problem, not a problem that threatens lives or livelihoods, definitely something that can legitimately be called a 'first world problem', but a real problem that does exist.

      I'll get one as soon as the

      • Re: (Score:2, Informative)

        by iggymanz ( 596061 )

        and the solution to that is 80 years old at least. Get an enclosed TV cabinet with doors, problem solved.

        No need for a silly $100K rollup TV, traditional solution is 1/100 the cost

      • Re: (Score:2)

        by Ichijo ( 607641 )

        Or you could put it behind a curtain. Maybe even a motorized curtain so when you turn your TV on, it also opens the curtain.

      • " I have a TV that looks completely out of place."

        Just put the same window frame around your flat TV than your other windows and show the outside like it would be if it was a real window, with an IP-cam.
        Perhaps show a model T in the driveway?

    • Yachts. If you can afford a $120M yacht, you can afford this TV. Even multiple TVs

      • "Yachts. If you can afford a $120M yacht, you can afford this TV. Even multiple TVs"

        Exactly! If you want to watch TV, just ask one of your 'people' to bring you one. :-)

  • mainstream. Cool!

  • I really love OLED screens! They have true black backgrounds which is great for use at night. I only wish they were brighter during the day!! Super excited!!
  • If you want to hide the fact that you watch TV, wouldn’t it be cheaper to just add a secret chamber in your home? There are cheaper cabinets that can move the screen up when you watch it and down if you don’t want to see a blank screen. I intend to keep my TVs in full view and use a slide show or video wallpaper. There is no reason to hide a screen if you use it as a dynamic picture frame. I already have a virtual fish tank and picture gallery on my TVs. I am considering having multiples screens

    • Re: (Score:2)

      by rtb61 ( 674572 )

      Yeah I really enjoy scenery channels with elevator music, seriously. The bigger the display the better, who wants windows any more. Large screen displays and a fan to suck in air past filters and deliver it into the house clean and pest free, powered by solar panel and battery. Windows so old fashioned, big screen display or even better an array of them, giving you any view you desire at any time you desire it.

  • to roll down into an out of place empty space in your living room.

  • Of course it's a gimmick (Score:4, Interesting)

    by jacks smirking reven ( 909048 ) on Friday July 16, 2021 @07:23PM (#61590073)

    That's how all this new display tech gets rolled out, especially for LG. When their large screen fixed OLED displays first hit the market years ago they were all over $10k which was absurd pricing for a flat screen. Now they are in line with any other brands high end displays. In digital signage they have a very cool super thin OLED display that despite being only 65" is $6500, whereas I can get a customer a bog standard Samsung 65" LCD for around $1800. Different products for different markets.

    This, like the Samsung "The Wall" microLED display is a rich person playtoy they are using to amortize the cost of production lines. In 5 years you'll find them in Best Buy.

    I for one credit LG with pushing the OLED tech into the mainstream after hearing about it for so long and so many companies dropping the idea. They really seem like they are tackling the drawbacks with every subsequent generation. I think they made a good gamble and it paid off. Not that the competing tech like quantum dot LCD (QLED) doesn't also look fantastic but the OLED is the tech to beat and the race is on for microLED as the main thing to top it.

    • Re: (Score:2)

      by sjames ( 1099 )

      OTOH, 3D TV was also absurdly expensive at rollout. And it turns out even at $1 above the non-3D TV it was overpriced.

  • If you're interested in purchasing this TV... Ahhhahahahahahaha at $100k I could only justify it if I spent the rest of my life watching tv which is unlikely.

  • How long does it last? (Score:3)

    by JustAnotherOldGuy ( 4145623 ) on Friday July 16, 2021 @09:38PM (#61590455) Journal

    How long does it last? I would worry that my $100K TV might not withstand a lot of rolling and unrolling.

    Also, how durable is the screen? If your kid grabs it a corner and twists or folds it, what then?

    I doubt I'd pay $1000 for one of these, but at least that's not in deep into Crazy Land in terms of pricing.

  • The purchase price of a condo in Monaco is $5200 per square foot. Assuming you get it on a mortgage, and after taking into account interest at around 3.5%, if you can reduce the size of your condo by 12 square feet thanks to this TV, it will pay for itself.

  • Can't spend the money on a gsync module?

  • Ok sure it's a brand new tech but it doesn't burn in, the blacks are even better, the maximum brightness is higher.

    Worth considering.

  • I wouldn't have considered buying it without that.

  • Thanks for sharing info!
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