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Television

Netflix CEO Says Linear TV Will Be Dead in 5 To 10 Years (theverge.com) 201

An anonymous reader shares a report: Netflix wants linear TV to die. CEO Reed Hastings has been banging the TV murder drum for more than 8 years now, and in the investor call today, he reiterated his belief, confidently saying that Netflix was in a great place because linear TV would be dead in "5 to 10 years." Hastings is financially incentivized to say this. One of the biggest competitors for the largest streaming service on the planet is the set of totally free streaming channels that beam into any TV with an antenna, and their costlier friends on cable TV.
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Netflix CEO Says Linear TV Will Be Dead in 5 To 10 Years

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  • Also in the news (Score:5, Insightful)

    by Opportunist ( 166417 ) on Wednesday July 20, 2022 @11:03AM (#62718984)

    Airline exec said trains are going the way of the dodo.

    • Netflix will also have to contend with the fact that there are some programs that only really work in a linear fashion such as current national and local news.

      I've often wondered though why you can't go back and re-watch the news for a specific day. I'm sure the politicians wouldn't like that as people could easily go back and see if their statements and predictions turned out to be true or not. But that right there is the reason why historical news should be available.

      • by Opportunist ( 166417 ) on Wednesday July 20, 2022 @11:19AM (#62719072)

        Funny that you mention that. German TV had a feature (in their high-brow, late night slot, where else) of the news from 30 years ago.

        It's kinda ... interesting to see how certain things panned out...

      • by tlhIngan ( 30335 )

        I've often wondered though why you can't go back and re-watch the news for a specific day. I'm sure the politicians wouldn't like that as people could easily go back and see if their statements and predictions turned out to be true or not. But that right there is the reason why historical news should be available.

        Local news is often archived and you can often stream older news broadcasts at least for a week beforehand. But stations do archive older broadcasts and have for years - they have replayed politici

    • Airline exec said trains are going the way of the dodo.

      What an amazing coincidence, I've heard train execs say that airlines are a dinosaur industry.

    • Airline exec said trains are going the way of the dodo.

      And they weren't wrong. Look at train travel in the USA. Airline travel has all but replaced inter-city travel relegating the train travel to a practical joke.

      Same in Europe. If you could get somewhere faster by plane you would. It was cheaper too.

    • But the Dodo went to Cincinnati, so isn't that good that trains go there too?

    • I think we'd want 2 dimensions at least. A linear TV just doesn't sound very interesting.

    • I would imagine that trains and broadcast TV are preferred by a similar subset of people.

  • The 4 major sports leagues have a good streaming service.
    None of them are good, and all overpriced for what they offer.
    • Sports is the last bastion of regular TV. There's just something about experiencing sports in real time, even if the perception of "shared experience" is tenuous at best. The other happy consumers of standard TV broadcasts are dying of old age.

      • "Real time" is easily handled by the IP multicast tech that never seems to get anywhere. Broadcast TV is not the only way.

        • by Junta ( 36770 )

          Real time is easily handled by the modern network, but multicast isn't really in the cards.

          In practice, multicast is a bust apart from tiny packets within a singular layer 2 domain to do things like IPv6 neighbor solicitation/router advertisements/dhcp/mdns/ssdp/etc.

          An example of why it is so limited is because in *most* network segments, rather than a carefully curated set of destinations using MLD/IGMP snooping, they just flood the data. Making local area bulk multicast an exercise in terrible performance

      • There's just something about experiencing sports in real time

        Streaming doesn't prohibit real time viewing. My main sports interest is Formula 1, and I'm very happy with their streaming service even if I'm watching the race live. But it also offers additional advantages over, say, watching it on ESPN, such as still being able to watch from the beginning even if you're a couple minutes late, pausing to go to the bathroom or get a snack, not panicking because your family has planned something right when the race is taking place, and being able to watch several differe

    • "The 4 major sports leagues have a good streaming service.
      None of them are good"

      So they're good, but they're not good? How's that again?

    • The 4 major sports leagues have a good streaming service. None of them are good, and all overpriced for what they offer.

      I beg to differ with the "good" part. They have streaming services, the video quality is, I assume, pretty good. The price and feature set stink.

      My experience is trying to watch my local hockey team's games (go Sharks!). I can buy a subscription with NHL.com but it's only the away games, not local ones. I can buy any of the network-DVR services (YouTubeTV, Fubo, Sling) for about $70/month. All of those have slightly hokey interfaces because they need to pretend to be a fancy DVR. Content is found by "channe

  • sports & news will still be live also the big drop of an full season at once is not good for long term subs.

  • by Shangrila12 ( 10092226 ) on Wednesday July 20, 2022 @11:07AM (#62719008)
    Plenty of old people that I know are going back to Antenna because inflation has made most cable networks unaffordable for fixed income.
    • It's not inflation. It's execs seeing that they are bleeding subscribers for years who realized they could keep the same revenue by just squeezing whoever is left. For a while, it worked - there were some people who were planning to never drop cable no matter the price increase. But it's not sustainable and never was.

    • Plenty of old people that I know are going back to Antenna because inflation has made most cable networks unaffordable for fixed income.

      The increase in price of cable television service is well above the rate of inflation.

  • by rsilvergun ( 571051 ) on Wednesday July 20, 2022 @11:08AM (#62719014)
    and in America try as you might Internet access is still very spotty and with most efforts to expand it being blocked it's going to get worse before (and if) it gets better, so good luck with that.
  • Because a whole lot of TV stations just upgraded to ATSC and probably haven't completely recovered that capital investment yet.

    OTOH if you're poor or old and don't want to pay $10/month or whatever Netflix is charging in 5 to 10 years, then old fashioned broadcast is going to at least get you the programming that is 40% ads that boomers and gen X crave.

    • Re:Bummer (Score:5, Informative)

      by slipped_bit ( 2842229 ) on Wednesday July 20, 2022 @11:34AM (#62719142) Homepage

      Thank you for mentioning gen X. When referring to generations, most people talk about boomers and millenials and just skip right over us, totally forgetting (or not caring) that there is an entire generation between the two. No biggie, though. As the latchkey kids, we're used to being forgotten about. Hell, we used to look at pictures of dead kids on the back of the milk carton as we ate our breakfast cereal and then would go outside to play and not be back until dinner time.

      On a note related to your comment, a few years ago one of the TV networks started showing cartoons on Saturday mornings again. When I was a kid, Saturday morning cartoons had ads for toys and sugary cereals. Now they have ads for things like life insurance, AARP, medical devices, etc. I figure there are no kids watching, just gen Xer's like me, so they certainly know their audience.

      • Hey if it's any consolation most people call children on the street millennials rather than the married with kids, jobs and mortgages that most of them now are.

        You can't really trust anything anyone says when it comes to generations. It's mostly a clueless testament to ignorance of other people.

    • At the rate Netflix is raising its prices, it will probably cost $29.99 a month for the 4K/4 screen package 5 years from now.

      They'll probably have an ad-supported plan that offers just 2 screens for $14.95 by then, but nobody is going to really want that. It's more of a "here ya go, stop whining about the price increases" option.

      • And with those price increases they still won't make any money because they'll throw it at their internal studios to make series that nobody really cares to see.

  • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Wednesday July 20, 2022 @11:09AM (#62719022) Homepage Journal

    I never, ever want to consume broadcast media for entertainment. It's just too annoying. Even if I'm going to be in a hotel I can bring a streaming device with me. mp3s in the car, etc etc. But I still have devices which can receive a broadcast, and they would be useful in an emergency if the internet connection is down. It doesn't make sense to me not to have any broadcast media.

  • Netflix CEO Says Linear TV Will Be Dead in 5 To 10 Years

    According to recent news, so will Netflix! Not a smart thing for the CEO to say, he should be taking care of his own business instead.

  • Not the entire reason, but a large part of the point of "linear TV" is to create events with predictable audience sizes at predictable times so they can maximize ad revenue against a show's production costs.

    I don't know if Netflix plans to keep racking up debt to produce shows, but considering they decided not to release one of their more expensive shows all at once (Stranger Things) and are investigating adding advertising to their streams, it really looks like they're moving towards more linear TV. Surely

    • by pecosdave ( 536896 ) on Wednesday July 20, 2022 @11:34AM (#62719140) Homepage Journal

      Interesting watching the dynamic change.

      South Park addressed this in the Streaming Wars specials they made - in their own style of course.

      If they start advertising in stream people will flee elsewhere. I personally canceled my free Hulu trial years ago back before they had an ad-free version (and they wouldn't let you play back certain shows on certain devices) because of crap like that. I have Hulu now, but they lost me for a good long time over the presentation of their service. Presentation matters and people are fed up with advertising.

      I think what's going to happen in time is there's going to be less Netflix style pay for custom content and a return to syndicated content. It would be worth making a good show at a studio level then auctioning the exclusive rights off between services. Have a good show but the service you sold it to doesn't want to keep running with it? Add a clause to the contract that if you drop the show exclusive rights immediately end and you can then auction it off to a different service.

      Disney of course could easily continue to do what they're doing because they're friggin Disney.

    • Thing is, with a service like Netflix, you combine the show and other information relatively easily collected about the viewer(s) based on other shows they watch, you can build a BETTER profile of the viewer than what traditional broadcast TV was capable of building, do personalized ads, etc... And it doesn't require the collation that earlier shows had to have.

      Netflix is losing subscribers, I think, because of the fragmentation of streaming services. Netflix doesn't have the show base to keep viewers up

    • by jeek ( 37349 )

      The full show wasn't ready by the initial announced release date. They were still adding VFX to episode 9 a day before it finally dropped, and supposedly early watchers saw some bits before the final effects were added.

  • This kind of sentiment is useless and stupid. The ad dollars coming in for 'linear TV' -- honestly never heard this term before - are still sky high. It's much more likely that Netflix dies in 5-10 years than 'linear tv'.

  • I have been off of linear TV for well over a decade (mostly because I quit watching TV all together for a while - before streaming really hit)

    I explained to people years ago that if you got Hulu, Netflix, and Amazon Prime all together it was STILL cheaper than cable TV and you got to watch what you wanted, when you wanted. I got +5 here on Slashdot for saying that years ago and it's even more true now. I now subscribe to a boat-load of streaming services (except Netflix) to keep the family happy, but I li

    • I took myself off linear TV using a DVR (using a linux PC) and still use it.

      Remember DVR's?

      It sounds almost as old-fashioned as VCR now.

      • Yes, back in the mid 2000's I was a huge MythTV fan

      • Yeah, first one I ever physically laid hands on was my own MythTV. The demise of NTSC was what really killed the normal DVR.

        If I hadn't built my DVR at the time I wouldn't have been able to watch Farscape and Stargate. The power wasn't reliable enough to trust a VCR.

    • AFAIK you can't stream local OTA news without a cable subscription. Every service that has come along to try to re-broadcast OTA signals has been sued out of existence.

      I finally settled on a Sling subscription for cable channels minus the OTA channels, this greatly reduces the cost of the cable subscription. I then just use a roof-mounted antenna to get an additional 70 channels (of which I watch 1 or 2 for local news)

      • I don't know about the quality of the site I just found, but I'm in Houston so I selected that market. It broke down by network and service what would allow me to stream what.

        https://thestreamable.com/mark... [thestreamable.com]

        I don't want any of these types of services personally. The site itself I'm unsure of, but most of the services listed are known and reputable.

  • by Huitzil ( 7782388 ) on Wednesday July 20, 2022 @11:43AM (#62719172)
    Is it just me or are the business models that were pioneered and perfected by linear TV coming back to streaming?
    Netflix used to release new content in batches - a full season would drop on the same day and we'd binge watch for a weekend.
    They've now realized that releasing content 1x week is more conducive to customer retention - and that's a page right out of linear TV.
    Advertising based business models paid for most over the air programming - and now Netflix and others are exploring an ad based experience - which will most likely be the norm once the industry consolidates and we get back to an oligopoly.

    Netflix benefitted from leveraging technology in an industry that failed to adapt, but the future is starting to look at lot more like the past.
    • 1x a week is fine by me if I can still wait and watch it all at once. Some services won't accommodate that either and remove the earlier part of the season before the end of the season becomes available. Anymore, I really only watch through 1-2 shows at a time from start to finish. I won't watch a show at all if it can't all be available at the same time eventually.

    • Netflix still release some things in batch. It largely depends on production schedules and marketing.

  • But will netflix still be a thing by then as well, given all "line television channels" are also moving into their business model?

  • by King_TJ ( 85913 ) on Wednesday July 20, 2022 @12:12PM (#62719302) Journal

    The business model of paying for cable or satellite TV channels is quickly becoming obsolete. It only hangs on because of the older generation who is comfortable doing things the way they've always done them, and is content to have the types of paid content they prefer passively fed to them.

    Broadcast television will continue to serve a purpose, IMO, just as terrestrial radio does.
    There's still content like the nightly news and sporting events that are best enjoyed live, as they're being broadcast. And the other scheduled shows provide a stream of content that's all many places want -- such as bars or restaurants who just want something on the TVs and would prefer not to spend more money to have it there.

    • Even the news is better gotten as youtube posts. Much less advertising and you can choose which segment to watch, and pause it without spending money on yet another device.

      • Really? I didn't find that to be the case.

        I tried it for a while when we "cut the cord" at my old house and didn't have a TV antenna put up yet. (We lived far enough outside the city so the small indoor antennas didn't work well.)

        Without paying YouTube for a paid subscription, their advertising before and between segments of video has gotten really annoying. Didn't find it any better than having the 30 second commercials in a block during a live TV broadcast, really. (The live TV ads may go on longer, but

      • by Junta ( 36770 )

        Yes, in news, it's pretty rarified air for content that *actually* demands the low latency of live watching. If it can wait for the 'nightly' time slot, then it's automatically not live level of time sensitive. When they interrupt to provide coverage of a lot of events, the coverage spends a lot of time just waiting for more information to roll out while they repeat what little they know over and over again.

        A few weeks back there were tornados in the area. Ok, *perfect* alignment with linear TV. We open

  • by Bu11etmagnet ( 1071376 ) on Wednesday July 20, 2022 @12:13PM (#62719306)

    I never liked linear TV anyway. Exponential TV is much better.

  • by groobly ( 6155920 ) on Wednesday July 20, 2022 @12:15PM (#62719312)

    The future is one of the hardest things to predict. That's why it's much safer to stick to predictions about the past.

  • Netflix will be dead in 10-15 years at the rate they are going.
  • With the rise of series released once a week and the new consideration of inserting advertising, Netflix is re-creating all that was wrong with old broadcast TV. WITHOUT being free (even for ad version)

  • I had two issues with TFA.

    One is the idea of "you just put up an antenna and boom, you've got TV." My understanding is less than 10% of US households use honest-to-God over-the-air radio waves. By far the vast majority of homes use cable or satellite (or now, wired internet). It's so overwhelming, I'm surprised local stations still bother to broadcast. They ought to sell their spectrum rights to 5G operators or something, that's a much better use for them.

    I'm also a little fuzzy on what exactly we mean by "

    • I've never really understood people who just turn their TV on for background noise. I don't know anybody under 40 who does that in their house. I wonder if it's something people just like when they get older, or if the younger generation will never pick it up having been raised on more intentional steaming.

  • Broadcast TV has been a wasteland for a years, and you can see its budgets drying up. Cable has been overpriced and full of too many choices nobody wants for decades.

    Netflix was the first big streamer and the first to reach the market saturation plateau. All the other studio-owned services will get there in 2-3 years. Wall Street is shitting itself over Netflix's subscriber losses because they reveal what the markets never want to hear: infinite, everlasting growth never lasts.

    Now that all the other stud

  • Many in the world get their media fulfilled with OTA waves from local stations because you can pretty much find a TV for close to nothing and all that'll cost you is the electricity to run it, not a recurring monthly fee. Even more people in the world get their media from satellites (free or subscription) because they're either too far from their local TV station or the choices the satellites offer are much better. Then you have countries like Iran whose quality of TV programming and internet access/censo

  • if they don't drop prices and don't pursue their plans of billing people for account sharing. It's already too expensive for what you get (including the ridiculous fact, that you only get 4k with the most expensive account - while the lowest offers only SD like it was 1999). There are still things that linear TV has that netflix doesn't. News, local News, Sports, Weather, Talkshows... Until Netflix got this, TV is going nowhere.
  • What the heck is "linear" TV? I have been playing with electronics for the last 70 years and professionally for the last 55 years, and I have never before encountered this expression.

    Is it "linear" in the sense of "direct to consumer" (DTC), as in direct from the TV station transmitter to the consumer's TV antenna and receiver, which to me is over-the-air (OTA), or something else?
    • by porges ( 58715 )

      It's an industry (not electronics) term that's a few years old, and for some reason it means "on a fixed schedule". It includes cable, satellite services like DirectTV, and OTA. Incidentally, the quoted article's use of "totally free streaming channels that beam into any TV with an antenna" is wrong; that's not streaming.

    • by xalqor ( 6762950 )

      It means you pick a channel and you get whatever is broadcast on that channel... You can't skip around and pick whatever show you want on that channel, you're getting a stream and you can only see what is being broadcasted at that time.

      In contrast, when you pick app like Netflix, Hulu, etc. you can pick anything on their catalog and watch it whenever you want.

      Maybe "linear" isn't the best term for it. My household hasn't used "linear" TV service for years.

  • ...he's got shareholders to satisfy.

    Happy talk about predicted new Netflix subscribers due to OTA programming dying off is just what shareholders and Wall Street analysts crave.

  • I heard a news program talking about OTA (Over the Air) television. In the U.S. the rate of OTA television usage has actually gone up. Much to do with cable cutting and still getting local/free content.

    They noted that younger generations are using OTA for the simple reason of ... price.

    If he is talking about scheduled TV, well if OTA is going up, then at least that type of scheduling is sticking around, but as for other things that can be streamed on demand, he's probably right.
  • "Linear" TV sounds like TV shows that you have to watch in a particular order due to plot (e.g. Better Call Saul) as opposed to shows like Hogan's Heroes or Star Trek, which you can watch in any order. But I know that's not what he's talking about.

    All I can figure out, is that what Netflix does is considered not "linear." But what is? And what is the word intended to evoke or imply about it?

  • But because I said this does not mean square circles will be everywhere.

    There will always be "linear TV" in one form or another. If nothing else, live news media.

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