Crypto Ads Starring Matt Damon, Tom Brady Vanish From Television (bloomberg.com) 32
Matt Damon's pitch to invest in crypto has disappeared from US television sets. Same goes for glitzy commercials starring LeBron James and Tom Brady. From a report: The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the TV-ad measurement company ISpot.tv, which tracks the spots. Damon's commercial for Crypto.com, which ends with him uttering "fortune favors the brave," last aired in February during the Super Bowl. The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch.
"Ad sellers shouldn't expect growth in this vertical the remainder of the year due to the crash in crypto valuations and emerging allegations of fraud among companies in the crypto market," said Eric Haggstrom, director of business intelligence at Advertiser Perceptions, an industry researcher. "Crypto has been a boom and bust industry since its inception, and advertising budgets will follow the same trajectory." Spending by major crypto firms, including the trading platforms Crypto.com, Coinbase and FTX, fell to $36,000 in July in the US, according to ISpot. That's the lowest monthly total since January 2021 and is down from a high of $84.5 million in February, when the industry flooded the airwaves around the Super Bowl.
"Ad sellers shouldn't expect growth in this vertical the remainder of the year due to the crash in crypto valuations and emerging allegations of fraud among companies in the crypto market," said Eric Haggstrom, director of business intelligence at Advertiser Perceptions, an industry researcher. "Crypto has been a boom and bust industry since its inception, and advertising budgets will follow the same trajectory." Spending by major crypto firms, including the trading platforms Crypto.com, Coinbase and FTX, fell to $36,000 in July in the US, according to ISpot. That's the lowest monthly total since January 2021 and is down from a high of $84.5 million in February, when the industry flooded the airwaves around the Super Bowl.
If you invest based on . . . (Score:5, Insightful)
Comment removed (Score:5, Insightful)
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Focusing on the person's occupation is missing the wood for the trees.
However it's worth calling out, because that's exactly why/what they rely people to focus on (distract them) while trying to sucker them out of their money.
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"their time was paid for in some way"
Would you trust a supposedly successful person giving away their time for free?
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Re:If you invest based on . . . (Score:5, Funny)
Fortune does not favor the bold. It only seems to due to selection bias.
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Fortune does favour the bold, just not the reckless.
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That tautology is worth a "+5, Funny". I don't think anyone gets it.
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Re:If you invest based on . . . (Score:4, Insightful)
Not necessarily. By the time they're courting Joe Sixpack with SuperBowl ads, that tells smart investors the bubble is about to burst.
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Go watch the South Park episodes about this. (Score:4, Informative)
They're 100% right and hilarious as always.
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Mirrors crypto (Score:2)
...easy come, easy go.
Hey, if I buy OrangeCoin (Score:1)
...will the orange guy disappear?
(I could be talking about Zuckerberg, but won't say. Nobody has a monopoly on tints.)
South Park "The Streaming Wars" part 2 (Score:2)
If you are curious about those commercials, you can see them there... slightly parodied (of course). ;-)
Now who do I go to for financial advice? (Score:1)
The grand master plan of crypto (Score:2, Insightful)
The plan for all cryptocurrencies isn't what they want to make you think it is. It's more sinister than the egalitarian image the crypto boys portray for it.
After the 2008 financial meltdown, cryptocurrencies were born out of it, declared to be the means by which people could be freed from banks/governments, and promised to avoid any such future meltdowns from happening ever again.
But the crypto boys watched closely the result of that meltdown, and formulated their plan: create a new form of currency, and
Television (Score:1)
Does television still exist?
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I can't tell with all the steaming services [youtube.com] all nickel and diming me:
* plus services: Apple+, CNN+, Disney+, ESPN+, Paramount+
* regular services: Amazon Prime, CBS All Access, Crackle, Crunchyroll, DC Universe, Epic Now, Fandago Now, fubo TV, HBO Max, Hopster TV, Hulu, Imdb TV, Netflix, Peacock, Pluto TV, Redbox, Showtime Now, Slice, Stars, Printbox, Shutter, Sling, Tubi, YouTube TV, ViDCo
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Liz is an example of how messed up the US is right now. Do the right thing and be treated like a loser. Americans are so fucking stupid.
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Oh she's an example, but not in the way you think she is. She and her neocon father, who used to be called Darth Vader(b/c of his willingness to use Haliburton connections to enrich himself while the US was at war), now being hailed as great Republicans that the so called "progressives" love, just shows that "progressives" have no consistency especially when it comes to O
PiPi Plus (Score:2)
I guess they couldn't compete with the likes of PiPi Plus streaming services. :-)
How long before the stadium changes again? (Score:2)
We're coming up on a year since the Staples Center became the Crypto.com center. Nine more years until that changes... unless crypto.com fails.
Back when they announced the change, I wondered how long it would last. Now TWO years seems to be a long shot.
Fortune Favors the .... (Score:2)
Sold.