Hulu Launches Adult Animation, Anime Hub Animayhem (variety.com) 24
According to Variety, Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem. From the report: The new hub is meant to capitalize on Hulu's already popular lineup of adult animation and anime shows. Series like "American Dad," "Bob's Burgers," "Family Guy," "Futurama" and "King of the Hill" consistently rank among the service's top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims.
Hulu currently has 46 adult animated series, which adds up to 174 seasons and 2,600 episodes. For anime, Hulu has 17 films and 272 series, adding up to 435 seasons and 18,400 episodes (including subtitled and English dubbed versions of episodes). As part of the launch, Hulu is debuting a range of ads for Animayhem, which they describe as the "Animation Destination," one of which can be seen below. "When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they're already here," said Barrie Gruner, Hulu's executive vice president of marketing and publicity, in an interview with Variety.
"I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we're not going to achieve that with single title campaigns," Gruner said. "This is truly an intersection with our original programming and our library."
Animayhem will also be coming to San Diego Comic-Con via an immersive experience dubbed "Hulu Animayhem: Into the Second Dimension."
Hulu currently has 46 adult animated series, which adds up to 174 seasons and 2,600 episodes. For anime, Hulu has 17 films and 272 series, adding up to 435 seasons and 18,400 episodes (including subtitled and English dubbed versions of episodes). As part of the launch, Hulu is debuting a range of ads for Animayhem, which they describe as the "Animation Destination," one of which can be seen below. "When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they're already here," said Barrie Gruner, Hulu's executive vice president of marketing and publicity, in an interview with Variety.
"I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we're not going to achieve that with single title campaigns," Gruner said. "This is truly an intersection with our original programming and our library."
Animayhem will also be coming to San Diego Comic-Con via an immersive experience dubbed "Hulu Animayhem: Into the Second Dimension."
Oh cool! (Score:1)
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Adult Animation (Score:4, Funny)
I had a very different definition for that...
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I had a very different definition for that...
(Overheard in Marketing, every day) "(Sigh)...as I said several times already, this is NOT porn.."
Pretty sure you're not the only one...
Re: Adult Animation (Score:2)
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They must know this and this is basically a marketing lie to draw in people. I mean nobody uses the term "adult content" online when they do not mean porn.
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I remember this term first being thrown around in the late 90's and early 2000's when a lot of the mentioned shows were just getting going on the TV network Fox. Also, when I run the term through google all of the early results are animated adult comedies. It's not a new term but it is necessary as there are still people in this world that think if something is animated it's automatically made for young children while many of the jokes on these programs really aren't.
I mean nobody uses the term "adult content" online when they do not mean porn.
Sounds more like you spend too much of y
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I don't think I've ever heard the term "adult content" used when it wasn't referring to either porn or at least erotica. And not just online.
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Whelp, I know I have many times over. I suspect maybe why people don't remember seeing such usage is because porn tends to focus ones attention in ways that comedy does not.
Stand-up comedy specials come to mind as a common place I've seen them but also very specifically I've seen "adult animation" applied to the above mentioned shows many times. In fact, if I were asked for their genre I would specifically say "adult animation"
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I would suspect that the "stand-up comedy" used language that was considered offensive because of it's sexual connotations. And I was including that within my parameters.
(OTOH, this is the first time I've encountered the term "adult animation". And I still don't know what this one is about. Some how I don't think it's Joe Palooka vs. someone in the ring.)
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I would suspect that the "stand-up comedy" used language that was considered offensive because of it's sexual connotations. And I was including that within my parameters.
You're stretching an awful lot here to try to force reality to conform to what you want it to be.
Straight from Netflix https://www.netflix.com/browse... [netflix.com] "Adult Animation" right at the top of the page as the title and no there is no porn there and while there are some animated shows listed that have sexually racy comedic material there are plenty that dont. It's an industry term that's been used for at least a couple decades now and it means what the words combined together literally mean. Content for adults
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Sorry, but I'm not familiar with that industry, and I expect most people aren't. My meaning is derived from common usage dating back to the ... probably the 1940's, but certainly the 1960's. An it includes "racy language", because that was included then.
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Just a heads up, instead of arguing with me a quick internet search of "adult animation" would have shown what I just illustrated so "I interpret reality through a filter that's over a half century old" isnt a great excuse unless that also means you dont know how to use a search engine which I dont think is true for you.
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Adult beverages, adult-whatever.
It means not for kids but because we need to tiptoe so carefully around porn we've somehow ended in a place where adult animation is a fairly ambiguous term.
The only question I have, the one that matters is, (Score:1)
Haven't watched in a while. (Score:2)
adult animation [...] like "American Dad," "Bob's Burgers," "Family Guy," "Futurama" and "King of the Hill"
Goddamn, shit's changed in a year. I guess you gotta do what you gotta do to pay the bills.
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Sounds like rather than "adult" meaning themes that are suitable for adults, they mean "adult" as in their target audience are 30-somethings and older who are watching their favorite shows out of nostalgia.
=Smidge=
Not that Animayhem (Score:2)
Anime != Adult Animation (Score:2)
For that you're looking to the Hentai subgenre. It's like Anime but with more tentacles.
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I don't get it... (Score:1)
Sharing metrics isn't journalism and branding isn't a product. There's nothing here for humans.
Alternatively ... (Score:2)
How about "animation for grown-ups" ... ?
I was hoping for 'Schweinchen Fick' (Score:2)
But alas, only a few 'swear' words.