Cards Against Humanity's Black Friday Prank: Launching Its Own Social Media Site (adage.com) 23
Long-time Slashdot reader destinyland writes: The popular party game "Cards Against Humanity" continued their tradition of practical jokes on Black Friday. They created a new social network where users can perform only one action: posting the word "yowza."
Then announced it on their official social media accounts on Instagram, Facebook, and X...
Regardless of what words you type into the window, they're replaced with the word yowza. "For just $0.99, you'll get an exclusive black check by your name," reads an announcement on the site, "and the ability to post a new word: awooga."
It's a magical land where "yowfluencers" keep "reyowzaing" the "yowzas" of other users. And there's also a tab for trending hashtags. (Although, yes, they all seem to be "yowza".) But they've already gotten a write up in the trade industry publication Advertising Age.
"With every bad thing happening in the world, social media is always right there, making it worse," a spokesperson said.... "[W]e asked ourselves: Is there a way we could make a social network that doesn't suck? At first, the answer was 'no.' The content moderation problem is just too hard. And then we thought, why not solve the content moderation problem by having no content? That's Yowza...."
When creating your profile on the network there's a dropdown menu for specifying your age and location — although all of the choices are yowza. More details from Advertising Age:
The company said the word "yowza" was the first that came to mind when its creative teams were brainstorming—and it just stuck. "It's dumb, it's ridiculous, it means nothing. It's perfect," the rep said.
And the service is still evolving, with fresh user upgrades. The official Yowza store will now also sell you the ability to also post the word Shazam — for $29.99. (Also on sale are 100,000 followers — for 99 cents.) But there's also an official FAQ which articulates the service's deep commitment to protecting their users' privacy.
Do you promise you won't share my private information with the Chinese Communist Party, like TikTok?
Yowza.
Then announced it on their official social media accounts on Instagram, Facebook, and X...
Regardless of what words you type into the window, they're replaced with the word yowza. "For just $0.99, you'll get an exclusive black check by your name," reads an announcement on the site, "and the ability to post a new word: awooga."
It's a magical land where "yowfluencers" keep "reyowzaing" the "yowzas" of other users. And there's also a tab for trending hashtags. (Although, yes, they all seem to be "yowza".) But they've already gotten a write up in the trade industry publication Advertising Age.
"With every bad thing happening in the world, social media is always right there, making it worse," a spokesperson said.... "[W]e asked ourselves: Is there a way we could make a social network that doesn't suck? At first, the answer was 'no.' The content moderation problem is just too hard. And then we thought, why not solve the content moderation problem by having no content? That's Yowza...."
When creating your profile on the network there's a dropdown menu for specifying your age and location — although all of the choices are yowza. More details from Advertising Age:
The company said the word "yowza" was the first that came to mind when its creative teams were brainstorming—and it just stuck. "It's dumb, it's ridiculous, it means nothing. It's perfect," the rep said.
And the service is still evolving, with fresh user upgrades. The official Yowza store will now also sell you the ability to also post the word Shazam — for $29.99. (Also on sale are 100,000 followers — for 99 cents.) But there's also an official FAQ which articulates the service's deep commitment to protecting their users' privacy.
Do you promise you won't share my private information with the Chinese Communist Party, like TikTok?
Yowza.
We've come so far (Score:2)
Remember back in the day when you could only message one person with "Yo"? Now you can say it to the world!
Yo App [wikipedia.org]
Re: (Score:2)
just say 'Yo'.
Re: (Score:2)
Yup. There was also one called Beer, where you could only message others "Beer?!" Great way to ask your friends if they wanted to grab a beer.
Re: (Score:2)
Re: (Score:2)
I ...
I ...
I ...
(For those who don't get it, read this [google.com].)
Yowza? (Score:2)
Yowza!
Re: (Score:2)
We can't even have shitty things. (Score:2)
Just wait until someone uses their access to a second word to take up transmitting in Morse code or similar, then exfiltrates data that way.
Re: (Score:3)
Check the White House Press Secretary.
Arguably the most beneficial social network ever. (Score:3)
Based on my napkin-math and Yowza's advertised metrics, Yowza currently has about 8000 users who have referred at least 1 person.
The top 50 referrers have referred between 12 and 500 each (about 2500 total).
So assume maybe 20k-40k registered users.
They've already given away $69,420 to the top referrer, another $6,000 to the top scorers of each of seven challenges, $5,000 to the top scorer of another challenge, and $4.20 to 10,000 users who refer at least one user. So about $159,000 paid out to under 40k users. They paid us about $4 apiece to entertain us for a day and give us an interesting art installation/piece of commentary.
Re: (Score:2)
still communication (Score:2)
Even the dumbest site like this where you could only send out a single type of message can still encode arbitrary binary data, as long as you are able to see the presence or absence of new messages within a particular time span.
Hey Slashdot (Score:2)
Thanks again for posting a story link that's unusable without a subscription to the Ad Age website!
Authoritarianism's endgame.. (Score:1)
Arizona Or St. Louis Fans? (Score:2)
Why are they mad?
Upgrades? (Score:2)
Visit the site (Score:2)
That site... is the cruelest joke of all.
It performs incredibly well. The fonts and background are high contrast. It's uncluttered. The navigation icons have text descriptions. It's logically laid out.
We don't get to have it for real.
Wrong reference but whatever (Score:2)