Global Pay TV Penetration To Fall For the First Time in 2024 (ampereanalysis.com) 25
Global pay TV penetration (the number of pay TV subscriptions relative to the number of households) is set to decline for the first time ever in 2024 following a peak penetration of 60.3% in Q4 2023. This decline will continue into the forecast period, with a drop of almost 4 percentage points by the end of 2028, according to Ampere's latest forecasts, which cover 96 markets. From a report: This decline in pay TV penetration has been driven primarily by the Americas, and in particular North America which has seen its pay TV penetration almost halve from a high of 84% in 2009 to 45% in 2023. In the case of North America, this drop has been caused by a combination of high costs (currently over $90 per month) and competition from a mature SVoD market which is driving customers increasingly to cut the cord.
However, the recent distribution deal between Disney and Charter in the US, which saw select Disney streaming products bundled into Charter's TV packages, demonstrates that cable operators in the region remain a powerful force as distribution partners, giving streamers the ability to reach a larger and potentially untapped audience base. In addition to North America, Latin America has also shown large declines in pay TV penetration, with a drop of around 10 percentage points since its peak of 42% in 2016. On the contrary, the APAC and Europe have shown the highest penetration growth in recent years, with large gains coming from China, especially after China Mobile acquired an IPTV license in 2018. The growth in these regions has largely come from low-cost IPTV services which are often bundled into broadband packages for a low cost, and helps drive pay TV subscriptions in these areas. In Europe, markets such as Portugal, Serbia and Hungary are expected to see further growth in the forecast period.
However, the recent distribution deal between Disney and Charter in the US, which saw select Disney streaming products bundled into Charter's TV packages, demonstrates that cable operators in the region remain a powerful force as distribution partners, giving streamers the ability to reach a larger and potentially untapped audience base. In addition to North America, Latin America has also shown large declines in pay TV penetration, with a drop of around 10 percentage points since its peak of 42% in 2016. On the contrary, the APAC and Europe have shown the highest penetration growth in recent years, with large gains coming from China, especially after China Mobile acquired an IPTV license in 2018. The growth in these regions has largely come from low-cost IPTV services which are often bundled into broadband packages for a low cost, and helps drive pay TV subscriptions in these areas. In Europe, markets such as Portugal, Serbia and Hungary are expected to see further growth in the forecast period.
Who'd have thought? (Score:3)
If money becomes a bit tighter, the first thing to get the axe is stuff you don't need.
Seems low... (Score:2)
Does this include DBS satellite subscribers?
need more choice and not forced ESPN is most plans (Score:5, Insightful)
need more choice and not forced ESPN is most plans
Re: (Score:3)
I've actually seen sales agents suffer the equivalent of a blue screen/general segment fault when confronted with the fact that I don't consider ESPN a "benefit" in a cable package.
Re:need more choice and not forced ESPN is most pl (Score:4, Funny)
Sports - watch one football game and you've watched them. Oh, I got the ball, I'm running with the ball, others want the ball, I dropped the ball, I kicked the ball. How people can sit and watch sports is beyond me. It's like watching left turns all afternoon. Yawn.
Re: (Score:2)
Re: (Score:2)
Cut the crap, all we want to do is to hear the satisfying snap of a bone that breaks.
Though I have to admit, ice hockey is superior. And baseball could really benefit if these idiots learn how to use those bats sensibly, take a lesson from some street gangs...
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Writer Strike (Score:1)
Subscription fatigue? (Score:2)
Re: (Score:2)
Too many subscriptions and most of these keep increasing in price every year.
And Unlike Silicon Valley and Hollywood, ordinary people have limited amounts of cash.
Re: Subscription fatigue? (Score:2)
What do they mean by "pay TV"? (Score:2)
Since when is a subscription streaming video service not pay TV?
Re: (Score:2)
Since when is a subscription streaming video service not pay TV?
I think (but am not certain) that the line is between paid access to broadcast-style TV (cable, satellite, DIRECTV Stream, YouTube TV, etc.) and video-on-demand services like Netflix, Prime, etc. The latter are paid, but arguably are video, not TV.
What do they mean by "TV penetration"? (Score:2)
What do they mean by "TV penetration"?
It must be really painful to get penetrated by a TV.
No wonder it's getting less when millions or arses are getting destroyed by getting FKD with a TV.
Definition? (Score:2)
Re: (Score:2)
Oh yeah? Well, I haven't paid for TV in 31 years! /sarcasm
34123124 Walled Gardens (Score:2)
No, I want to pay for 34123124 subscriptions for exclusive content provided by no other vendor and still manage to be inundated with ads because the top tier subscriptions are just out of my price range.
Let's see... (Score:2)
What's not to like:
- overpriced packages
- infested with ads
- no control over what you can actually watch; you get what the TV overlords mercifully present you with
- outdated content
Anyone surprised?
Re: (Score:1)
You forgot the following:
- TV shows and movies pandering to the tyranny of the minority
- Outdated content
- Forced packages of useless channels that are only interesting to a few people
- Reruns of old TV shows
- Fake news by dinosaur networks paid for by private interests groups
- Outdated content
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- TV shows and movies pandering to the tyranny of the minority
Game show host Trump back on television?
- Forced packages of useless channels that are only interesting to a few people
That mean old minority
- Fake news by dinosaur networks paid for by private interests group
Fox news is 30 years old. They mostly pay voting machine companies though. I guess you could say the voting machine kind of own Fox News, a private interest.
Xfinity offers 720p for 150 a month (Score:2)