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Television

TCL Overtakes LG To Become Second-largest Premium TV Brand (techspot.com) 42

"TCL has emerged as a dominant force in the premium TV market, surpassing LG in global shipments and solidifying its position as a key competitor to Samsung," writes Slashdot reader jjslash. "According to Counterpoint Research, TCL's premium TV shipments more than doubled year-on-year in Q4 2024, capturing 20% of the market, while LG's share fell to 19%." TechSpot reports: The two companies' shipment figures have gone in opposite directions since Q4 2023, when LG held a 26% share and TCL was on 12%. Samsung remains the leader when it comes to premium TVs. Its share dropped from 41% to 29% year-on-year, but it's still comfortably ahead of second-place TCL. Chinese brands are showing impressive growth in this market. Hisense also saw its shipment share rise, from 10% in 2023 to 16% in Q4 2024.

Counterpoint writes that it classifies QD-MiniLED, QD-LCD, NanoCell, LCD 8K, QD-OLED, WOLED, and MicroLED TVs as premium TV models. The segment grew 51% YoY to reach a record high in the fourth quarter, with full year shipments up 38%. In terms of global shipments (i.e., not just the premium sector), TCL overtook LG in 2022, with Hisense doing the same a year later. Samsung also leads this area, though its share is only 2 percentage points higher than TCL's.

TCL Overtakes LG To Become Second-largest Premium TV Brand

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  • Whoa (Score:5, Insightful)

    by jargonburn ( 1950578 ) on Tuesday March 04, 2025 @08:55PM (#65211609)
    Didn't realize TCL had premium TVs. Only ever seen junk with their brand on it.
    • by Pascoea ( 968200 )
      Came here to say the same thing. I assume they have a different line from the $500 75" TVs you can get at Walmart? [walmart.com]
      • by msauve ( 701917 )
        TCL QM8 [rtings.com]. Some of the "cheap" brands of the last decade (TCL, Hisense) are moving up, fast. Especially in price/performance. Look what happened to Zenith, RCA, GE, Sylvania and Quasar, which were all "quality" TV brands at one time. LG was once Goldstar, with a reputation for cheap, low quality stuff. Sony and Panasonic are the only current quality brands which have been around a long time, but you'll pay a large premium for the name.
        • My 100" U8 HiSense TV is the best TV I've ever bought. I had to finally replace my 1080i projector in the movie room and wanted more responsiveness for gaming and modern 4k projectors are very expensive. I got the TV for $1800 on sale a few years back.

          The first thing it asks when you turn it on is if you want a smart TV with Google or a dumb TV. I picked dumb and it was just that, HDMI ports and nothing else. Works great with my PS5 and AppleTV. I was so worried about a 'cheapTV' and I don't think I'll spen

      • by Shag ( 3737 )

        I saw this headline before any comments and thought "wait, didn't Walmart just recently announce plans to outright buy one of the brands whose TVs they sell?" So I checked and they did, but that was Vizio, not TCL, so I decided to let it lie rather than being the first commenter. But yes, certainly, TCL is a brand I associate with Walmart.

    • Most TVs are junk. My next "TV" will be a large computer monitor.
    • Re:Whoa (Score:4, Funny)

      by 93 Escort Wagon ( 326346 ) on Wednesday March 05, 2025 @12:18AM (#65211843)

      I've always thought TCL's blocky ASCII-based faux graphics look pretty awful. It's hard to imagine a television show or movie being acceptably rendered in Tk. And intentionally buying a TV with that? Fuggetaboutit.

    • I was expecting to see a discussion about TCL in the TIOBE index, but instead all I find is some discussion about TVs.

      In any case, TCL make some well-known TV types (or parts thereof), they just don't have the TCL name on them: Samsung, Sony, RCA, etc.

    • by AmiMoJo ( 196126 )

      Their high end models seem to get decent reviews. The leaders are still LG and Panasonic, but with TCL you get 97% of image quality for 50% of the price.

      They also make OLED panels using an inkjet printing technology that they developed. TVs with them are due this year, but I'm looking forward to computer monitors with them. So far all the OLED ones are either 1440p or 32" or both. A nice 28" 4k OLED would be great, and TCL makes just such a panel.

    • by e3m4n ( 947977 )

      Watch digital trends channel. Apparently they even have like a 115in display.

    • I donâ(TM)t think I've seen anything with their name on it. Do they not operate in Europe?
  • by drew_92123 ( 213321 ) on Tuesday March 04, 2025 @08:58PM (#65211615)

    Another AI article....???

    • AIstroturfing, when you're so cheap you can't even pay for influencers to carpet bomb us with bullshit. I've never even heard of TCL, but looking at the nationality of the brand... yeah, it's bullshit.

      • I've never even heard of TCL

        You obviously don't shop for TVs at Walmart.

      • TCL have been paying to promote landmark Los Angeles cinema Grandma's Chinese Theater as TCL Chinese Theater, for around 12 years. They offer a range of TV sizes and price/quality grades, and are widely sold (US) through Walmart and Best Buy.
  • I don't think it means what you think it means.

  • TCL = Premium? (Score:5, Interesting)

    by backslashdot ( 95548 ) on Tuesday March 04, 2025 @10:11PM (#65211719)

    When I clicked this article there were no comments on here yet. The reason my comment is 5th on here is I needed over an hour to stop laughing at the assertion that TCL is a premium brand.

    • by AmiMoJo ( 196126 )

      RTINGs are generally pretty reliable, and other reviewers seem to agree with them: https://www.rtings.com/tv/revi... [rtings.com]

      They note that TCL's high end sets have excellent colour reproduction and brightness for HDR, as well as great anti-glare coatings and extremely low latency for gaming, even at 4k. They also support high refresh rates.

      Perhaps even more interesting is that their mid range models have most of the same features as the high end ones, they are just a little less bright (but still more than adequate

    • by e3m4n ( 947977 )

      Not all of their production lines are mid range. There’s a YouTube channel called digital trends that fills you in on all the new models of TVs from different manufacturers. However, you’re not going to wander through Walmart or target and see these models. I bet you did not know there is a 115 inch TV made by TCL.

  • Premium? Id's say "creamium".

  • Never come across TCL anywhere in Oklahoma (USA). What/Who are we talking about? Have I been blinded of something better than the others?

    • Really? They carry them at Wal-Mart.
      Maybe you're more familiar with their language and GUI toolkit: TCL/Tk?

      • by mjwx ( 966435 )

        Really? They carry them at Wal-Mart.
        Maybe you're more familiar with their language and GUI toolkit: TCL/Tk?

        It's Oklahoma, the news that the moon landings occurred has just reached them.

        I've been out of the TV market for nearly 2 decades and recently looked for a new set, TCL was being heavily pushed but what I really want is a dumb TV with a good panel and a few HDMI ports. However getting a 50" 4K non-smart TV in the UK is like searching for rocking horse poo.

        • by AvitarX ( 172628 )

          They get paid for the junk.

          Not enough people are willing to pay extra for no junk.

          I had a Vizio, it was fantastic, it was almost a dumb TV, but you could airplay or Chromecast to it. Then, 18 months later an update made it a full on smart TV and now it sucks. It's super unreliable on casting making me navigate through the apps I hate it.

  • I'd never put one of those in my house. Cheap because of subsidies and slave labor; and just itching to send data back to the CCP. No thanks.
  • The HDR on my TCL set is so bad I had to turn it off.

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