Apple TV+ Is 'Worst Marketer In the Universe,' Says Producer (9to5mac.com) 21
TV producer Alex Berger criticized Apple TV+ as "the worst marketer in the universe" for failing to promote his French-language show La Maison, despite its success in Europe. Berger said he initially partnered with Apple out of hope, but ultimately felt they undermined their own content by not supporting it properly. 9to5Mac reports: Rafa Sales Ross at Variety recently interviewed TV producer Alex Berger, who made La Maison for Apple TV+. That partnership is apparently not one he intends to repeat: "Marketing makes a show," he emphasized. "Apple, for example, is probably the worst marketer in the universe -- the best for iPhones, the worst for television. They don't do marketing, and it was an issue for us with 'La Maison.' We did a great show that had an amazing success in France and other places in Europe, but they never promoted it. It drove me crazy."
Asked why, while believing Apple TV+ to lack in marketing efforts, did he decide to take "La Maison" to the streamer, Berger said simply: "Hope. We had hope." "Apple TV+ had never done a show in France and never really done a show in Europe," adds the producer. "'Slow Horses' started [things] in the U.K., but it was with the U.S.. I was hoping I would change them. We got very frustrated and just thought at one point that they were shooting themselves in the foot, and why? "La Maison faced the additional challenge of being a French-language series, at the time one of the only non-English shows on the streamer," notes 9to5Mac's Ryan Christoffel. "So it had an uphill battle already, making Apple's marketing struggles even more of a problem."
Asked why, while believing Apple TV+ to lack in marketing efforts, did he decide to take "La Maison" to the streamer, Berger said simply: "Hope. We had hope." "Apple TV+ had never done a show in France and never really done a show in Europe," adds the producer. "'Slow Horses' started [things] in the U.K., but it was with the U.S.. I was hoping I would change them. We got very frustrated and just thought at one point that they were shooting themselves in the foot, and why? "La Maison faced the additional challenge of being a French-language series, at the time one of the only non-English shows on the streamer," notes 9to5Mac's Ryan Christoffel. "So it had an uphill battle already, making Apple's marketing struggles even more of a problem."
Like a bad marriage (Score:2)
Re: (Score:2)
Hell look at all their recent stuff. Their marketing team doesn't have to work hard to promote the iPhone. They don't even bother trying to break in the Windows market at all even with al
Re: Like a bad marriage (Score:2)
They really got late in the game and the first thing they pick up for the US is a French TV show using subtitles?
I've never heard of this show but it has an English dub like everything else and what do you mean first, it's not the first show Apple picked up?! Dude are you tarded?
Re: Like a bad marriage (Score:2)
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Apple TV is a niche player in streaming, if you have a product that can stand on its own then Apple isnâ(TM)t the right fit.
Isn't that backwards? If it can stand on its own, then you could have it on AppleTV, because people would come to see it. If it needs marketing other than word of mouth, then you can't sell it on Apple TV, because Apple won't sell it for you; this is not the first time I've heard it said they don't do promotion, so it's at least a known complaint.
Re: Like a bad marriage (Score:2)
What the hell are you talking about, Squid Games is Korean and massively popular. You're talking as if dubbing doesn't exist. _Many_ successful shows on Netflix are foreign for example.
lol (Score:1)
he should try soundcloud
"Marketing makes a show," (Score:2)
Funny, it was never the marketing that made me think a show was good.
Unless he meant to say something else at the end of that sentence, like "annoying".
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Does your show use sets? costumes? writers? (Score:2)
Funny, it was never the marketing that made me think a show was good. Unless he meant to say something else at the end of that sentence, like "annoying".
Does your show use sets?...special effects?...costumes?...writers? Those cost money and shows without an audience get canceled. I can name dozens of AMAZING shows no one has heard of that were GREAT, but got canceled because the network did a shit job of promoting it. One famous example was Family Guy...found a massive audience on reruns and was renewed...same with Arrested Development, but there were shows on FX & HBO that I loved a lot more, but never found their audience...and thus had an early de
Apple TV+ has very limited content (Score:2)
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It's a few dollars per month.
Just how cheap are you?
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Except I wasn't talking about any of those other services. The story and the thread are about AppleTV+.
But even if you signed up for all those services, it isn't "big money" if you have any kind of decent job.
Re: Apple TV+ has very limited content (Score:2)
Too rich to waste money on shitty products from a shitty company
Two wrongs don't make a right (Score:3)
Apple advertises it as anti advertising/anti Google/pro-privacy, so how can it do advertising for apple tv effectively.
That's fair. (Score:3)
I've had iOS devices continuously since I bought an iPhone 3gs. This includes 2 Apple TVs currently in use. In that time I've been offered a series of free or heavily discounted introductory rates for Apple TV+. I've never once activated any of them.
This isn't because I have an aversion to streaming. At various times I've been subscribed to Disney+, Netflix, Crunchyroll, Funimation, Paramount+, YouTube Premium, Spotify... And clearly I'm not Apple averse. I just don't know what's on Apple TV+, and nothing leads me to look it up.
Now that HAS to be terrible marketing.
Production != distribution (Score:2)
Apple has shown it's chops as being a terrific production company, the shows they produce tend to be high quality and critically and audience acclaimed and they seem to have more of that old-school HBO mindset of find talented people and let them do their thing.
That does not mean you can or should also be the only distribution source in a crowded field, especially when people want their ever-cost-increasing subscriptions to have a large library for their money.
Apple would probably be better off selling thei
Compliance requirement (Score:2)
It is legally mandated to carry French language programming in France. It is a compliance requirement.
Why would they waste promotional dollars on it? They met the legal requirement.