Netflix Says Its Ad Tier Now Has 94 Million Monthly Active Users

Netflix said its cheaper, ad-supporter tier now has 94 million monthly active users -- an increase of more than 20 million since its last public tally in November. CNBC reports: The company and its peers have been increasingly leaning on advertising to boost the profitability of their streaming products. Netflix first introduced the ad-supported plan in November 2022. Netflix's ad-supported plan costs $7.99 per month, a steep discount from its least-expensive ad-free plan, at $17.99 per month. Netflix also said its cheapest tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network. "When you compare us to our competitors, attention starts higher and ends much higher," Netflix president of advertising Amy Reinhard said in a statement. "Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves."

Interesting stat

[jrnvk]

From the article: âoeNetflix also said its cheapest tier reaches more 18- to 34-year-olds than any U.S. broadcast or cable network.â

Thatâ(TM)s pretty impressive.

Beginning of the end

[bussdriver]

Ad supported take overs ruin everything slowly over time. The customer migrates from being people to being the advertisers becoming the customer and then it turns to shit.

I've been putting up with Amazon ads

[rsilvergun]

To watch the new Gundam but I can tell you when the ads kick in I just pick up another device, an old phone, and watch that while I wait for the ads to finish. At no point in time am I paying any attention to the ads and I mute the audio until they are over.

It doesn't matter if you have 94 million subscribers if only a handful of them pay enough attention to the ads to be worth the cost of the ad buy. Still there's an entire advertising agency industry and a lot of them are well connected with friends i

Re:

[blahbooboo]

You still see the ad, however briefly, which is all that's needed for a brand to build recognition.

Re: I've been putting up with Amazon ads

[madbrain]

Just say no to ads. Either pay up the extra to not see them, or don't stream the video. Or use torrents. There is no circumstance that I will pay money again to see ads. Cancelled my satellite TV subscription years ago.

People don't hate ads *that* much

[Powercntrl]

Every time there's a discussion about Google or Meta hoovering up personal info and how "there oughta be a law!" inevitably comes up, I always feel the need to point out that given the prospect of being forced onto a paid subscription (or in this case, a more expensive subscription), suddenly ads just don't seem so bad.

Re:

[jacks smirking reven]

I get ads have a role to play economically and culturally but for the love of God mix it up a bit, don't make me watch the same 26s over and over and over.

Talking to you Olive Garden and your manicotti deal and yes I remembered it but I remembered how much I hate seeing it.

Amazes me that people still watch Netflix

[linuxrunner]

I honestly just don't see the appeal. You're paying far too much money for what amounts to mostly junk available. Are people really watching that much TV still?

Re:

[VampireByte]

We cancelled Netflix a few months ago when we realized it had been months since we'd used it and none of the content (that we hadn't already seen, eg. Arrested Development and Seinfeld) looked appealing.

Good for Netflix

[Slashythenkilly]

Dumped them 15 years ago, never looked back.